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Top Web Properties in Japan for October, 2007

  |  November 29, 2007   |  Comments

Yahoo is identified as the most used Web property in Japan while news and sports sites gain traffic by users looking for coverage of current events.

Yahoo is big in Japan, with over 41.3 million Japan-based Internet users accessing its properties in October. The top Internet properties and fastest-gaining properties visited by the country's 54 million Internet users are covered in data released by comScore.

The top search engine was used by just under 77 percent of the total Internet audience in Japan. Google served 31.7 million unique Internet users and Microsoft, 29.4 million. Japan's other top 10 online properties are: Rakuten (28.5 million); NTT Group (25.7 million); FC2 (24.6 million); Nifty Corp. (22.8 million); Livedoor (22.5 million); Wikipedia (21.1 million); and GMO Internet Group (19.3 million).

Top Japanese Online Properties by Unique Visitors,
October 2007 (000)
Property Unique Visitors
Total audience 53,957
Yahoo sites 41,343
Google sites 31,679
Microsoft sites 29,432
Rakuten Inc. 28,547
NTT Group 25,736
FC2 Inc. 24,559
Nifty Corp. 22,828
Livedoor 22,538
Wikipedia sites 21,115
GMO Internet Group 19,314
Notes:
1. Visitors are age 15 or older at home and work locations.
2. Locations exclude traffic from public computers and access from mobile phones and PDAs.
Source: comScore, 2007

News sites IZA.ne.jp (60 percent increase) and JIJI.com (57 percent) became the two highest-gaining Web properties in Japan due to interest in a defense ministry payoff scandal. Japanese Red Sox pitcher Daisuke Matsuka drew traffic to sports sites such as Nikkansports.com (35 percent increase) and Sponichi.co.jp (12 percent gain) during the U.S. Major League Baseball World Series.

The data are derived from comScore's World Metrix service. The service collects data from a global panel of more than two million opt-in consumers.

Top Japanese Gaining Properties by Unique Visitors,
September and October 2007
Property URL Unique Visitors, September 2007 (000) Unique Visitors, October 2007 (000) Change (%)
Total audience 53,761 53,957 0
Iza.ne.jp 5,382 8,632 60
Jiji.com 1,867 2,926 57
Nintendo.co.jp 2,156 2,930 36
nikkansports.com 3,066 4,138 35
walkerplus.com 2,264 2,830 25
okwave.jp 3,400 4,204 24
tbs.co.jp 3,646 4,365 20
smarter.co.jp 2,803 3,350 20
ntv.co.jp 3,536 4,028 14
sponichi.co.jp 2,394 2,693 12
Notes:
1. Visitors are age 15 or older at home and work locations.
2. Locations exclude traffic from public computers and access from mobile phones and PDAs.
Source: comScore, 2007

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ABOUT THE AUTHOR

Enid Burns

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