The most clicked-on ad banner for the week ending Aug. 29 was 1800USSearch.com's ad, which had an8.4 percent CTR, according to Nielsen//NetRatings.
US Search provides public record information about individuals.
The top ad banner for the week was GetSmart's ad, climbing from the No. 5 spot from the previous week. GetSmart, a provider of mortgage loan information and links to lenders, ranked No. 24 on the Top Advertisers list.
Top advertisers, ranked by banner impressions, for the week ending Aug. 29:
|Advertiser||Impressions in millions||Reach %|
|4. Next Card||54.2||18.2|
|9. Ad Council||29.2||6.6|
Top Banners, ranked according to reach percent:
Ad banners that run predominantly on an advertiser's own property or house ads are not included in the rankings. The Nielsen//NetRatings audience information service collects data from approximately 20,000 panelists as they surf the Web at home. Banners may be viewed here.
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Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT