The most clicked-on ad banner for the week ending Aug. 29 was 1800USSearch.com's ad, which had an8.4 percent CTR, according to Nielsen//NetRatings.
US Search provides public record information about individuals.
The top ad banner for the week was GetSmart's ad, climbing from the No. 5 spot from the previous week. GetSmart, a provider of mortgage loan information and links to lenders, ranked No. 24 on the Top Advertisers list.
Top advertisers, ranked by banner impressions, for the week ending Aug. 29:
|Advertiser||Impressions in millions||Reach %|
|4. Next Card||54.2||18.2|
|9. Ad Council||29.2||6.6|
Top Banners, ranked according to reach percent:
Ad banners that run predominantly on an advertiser's own property or house ads are not included in the rankings. The Nielsen//NetRatings audience information service collects data from approximately 20,000 panelists as they surf the Web at home. Banners may be viewed here.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.