1800USSearch.com Ad Captures 8.4% Click Rate
The most clicked-on ad banner for the week ending Aug. 29 was 1800USSearch.com's ad, which had an8.4 percent CTR, according to Nielsen//NetRatings.
The most clicked-on ad banner for the week ending Aug. 29 was 1800USSearch.com's ad, which had an8.4 percent CTR, according to Nielsen//NetRatings.
The most clicked-on ad banner for the week ending Aug. 29 was 1800USSearch.com’s ad, which had an 8.4 percent CTR, according to Nielsen//NetRatings.
US Search provides public record information about individuals.
The top ad banner for the week was GetSmart’s ad, climbing from the No. 5 spot from the previous week. GetSmart, a provider of mortgage loan information and links to lenders, ranked No. 24 on the Top Advertisers list.
Top advertisers, ranked by banner impressions, for the week ending Aug. 29:
Advertiser | Impressions in millions | Reach % |
1. TRUSTe | 253.9 | 13.9% |
2. Microsoft | 136 | 27.1 |
3. Amazon | 83.4 | 24.5 |
4. Next Card | 54.2 | 18.2 |
5. CDNOW | 46.6 | 16.1 |
6. Yahoo | 36 | 16 |
7. SexSwap | 30.4 | 2.4 |
8. About.com | 30.2 | 9.8 |
9. Ad Council | 29.2 | 6.6 |
10. SexTracker | 28.4 | 4.1 |
Top Banners, ranked according to reach percent:
Ad banners that run predominantly on an advertiser’s own property or house ads are not included in the rankings. The Nielsen//NetRatings audience information service collects data from approximately 20,000 panelists as they surf the Web at home. Banners may be viewed here.
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