1800USSearch.com Ad Captures 8.4% Click Rate

  |  September 7, 1999   |  Comments

The most clicked-on ad banner for the week ending Aug. 29 was 1800USSearch.com's ad, which had an8.4 percent CTR, according to Nielsen//NetRatings.

The most clicked-on ad banner for the week ending Aug. 29 was 1800USSearch.com's ad, which had an 8.4 percent CTR, according to Nielsen//NetRatings.

US Search provides public record information about individuals.

The top ad banner for the week was GetSmart's ad, climbing from the No. 5 spot from the previous week. GetSmart, a provider of mortgage loan information and links to lenders, ranked No. 24 on the Top Advertisers list.

Top advertisers, ranked by banner impressions, for the week ending Aug. 29:

AdvertiserImpressions in millionsReach %
1. TRUSTe253.913.9%
2. Microsoft13627.1
3. Amazon83.424.5
4. Next Card54.218.2
5. CDNOW46.616.1
6. Yahoo3616
7. SexSwap30.42.4
8. About.com30.29.8
9. Ad Council29.26.6
10. SexTracker28.44.1

Top Banners, ranked according to reach percent:

  1. GetSmart -- Find: A Loan for Me. Refinancing, Second Mortgage, Debt Consolidation
  2. Autoweb -- BUY IT; SELL IT
  3. Bonzi Software -- Speed Up Internet Connection
  4. Autoweb -- GET A PRICE
  5. At Hand -- Find it now in the Yellow Pages. What are you looking for?
  6. Uproar -- Where does Homer Simpson Work? Bar, Bank, Nuclear Plant, Sewer
  7. Acceleration Software -- Find the ball and win a free Internet Telephone AND a web accelerator!
  8. Next Card -- Expect More from your credit card. Online credit decision in 30 seconds
  9. Beyond.com -- WIN A Sega Dreamcast System!
  10. Capital One -- Visa Platinum; Credit Limit, Fixed APR, Apply Online, Submit

Ad banners that run predominantly on an advertiser's own property or house ads are not included in the rankings. The Nielsen//NetRatings audience information service collects data from approximately 20,000 panelists as they surf the Web at home. Banners may be viewed here.

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