IC Systems to Launch TV-like Web Ad App

  |  June 4, 1998   |  Comments

IC Systems in Santa Ana, CA said it has developed a full screen, broadcast-style ad technology that will debut soon with messages from an unnamed national fast- food chain.

IC Systems in Santa Ana, CA said it has developed a full screen, broadcast-style ad technology that will debut soon with messages from an unnamed national fast- food chain.

The new app is called the IC (for Internet Commercial) Systems method and requires no plugins. "The narrow banner ads and the click-through methodology common to them, is not appealing to major brand advertisers," said Tom Amon, CEO of IC Systems.

IC said it has perfected a patent-pending technique to achieve full-screen television-style advertisements that are sought by leading marketers of soft drinks, fast-food restaurants, national department stores, mass merchandiser chains and other institutional-type advertisers.

Amon said that IC ads offer the lowest possible CPM available (specifics were not disclosed) covering "the full universe of customers who are known to maintain product allegiance." He said a user can't bypass the full-screen ad because of IC Systems' unique commercial firewall protection, and that no special programming is required to existing content.

"The system substantially controls the viewing process when a viewer links to an IC-controlled site. Before selected content can be accessed, a commercial message is displayed in a full-screen format. After the full commercial message has been executed, the user's intended content appears on-screen," Amon said.

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...