Advertising Placements by Industry and Top Sponsored Links, October 2007

  |  November 14, 2007   |  Comments

The industry breakdown of ad placements and unit types and the top 25 companies placing sponsored links.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, September and October 2007
Industry Total Impressions, October 2007
(M)
Total Impressions, September 2007
(M)
Change From Previous Month (%)
Automotive 9,832.1 6,950.4 41.46
Business-to-business 6,621.8 8,293.3 -20.15
Consumer goods 12,142.5 11,166.1 8.74
Entertainment 15,468.2 10,028.3 54.25
Financial services 87,619.4 87,031.6 0.68
Hardware and electronics 6,439.7 7,605.8 -15.33
Health 4,753.4 4,962.0 -4.20
Public services 9,183.8 9,636.9 -4.70
Retail goods and services 38,490.3 51,004.8 -24.54
Software 3,827.4 4,445.7 -13.91
Telecommunications 13,783.3 20,131.3 -31.53
Travel 7,394.6 7,591.5 -2.59
Web media 85,043.7 74,220.3 14.58
Source: Nielsen Online, 2007

Advertising Breakdown by Ad Unit Type, September 2007 (M)
Industry Flash, Generic Rich Media Sponsored Link Standard Image Standard Image/Text Link
Automotive 5,640.7 1,086.2 581.2 1,373.7 1,150.3
Business-to-business 1,318.8 88.1 4,039.9 891.1 284.0
Consumer goods 4,519.3 825.8 3,455.6 2,222.4 1,119.3
Entertainment 8,034.0 959.4 4,392.0 1,442.0 640.7
Financial services 20,526.2 635.2 2,996.1 13,297.5 50,164.5
Hardware and electronics 4,338.7 125.2 631.7 368.8 975.4
Health 2,068.7 153.6 1,257.9 1,040.0 233.3
Public services 1,469.3 39.9 2,910.4 1,694.1 3,070.2
Retail goods and services 5,625.6 498.6 13,621.7 7,379.7 11,364.8
Software 1,536.3 288.7 1,331.3 484.7 186.3
Telecommunications 6,994.8 193.2 1,584.1 2,284.2 2,727.0
Travel 2,162.3 115.7 2,677.7 1,657.4 781.5
Web media 5,134.4 101.3 40,848.6 5,691.3 33,268.1
Source: Nielsen Online, 2007

Top 25 Companies by Sponsored Link Impressions, September 2007
Company Sponsored Link Impressions, October 2007 (M) Sponsored Link Impressions, September 2007 (M) Change From Previous Month (%)
Whohasacrushonyou.com 10,273.3 3,713.5 176.65
Zencon Technologies 5,993.2 567.6 955.98
InterActiveCorp 5,516.4 1,541.6 257.83
Wu-Yi Source 1,684.0 1,325.5 27.06
Yahoo 1,648.3 933.5 76.56
eBay 1,493.1 2,283.0 -34.60
Viacom 1,406.3 430.7 226.51
Anastasia Intl. 1,075.5 249.8 330.51
Batanga 872.4 265.2 228.98
QuinStreet 822.5 329.2 149.89
Ourstage.com 797.5 887.7 -10.15
Table For Six 793.8 205.0 287.28
True 766.8 619.7 23.73
Experian Group Limited 741.7 639.2 16.03
Circuit City 665.3 748.6 -11.13
CarsBelowInvoice.com 617.5 21.6 2,754.93
Sony 578.3 233.2 148.04
The Walt Disney Corp. 570.2 480.0 18.79
Dating Sites Reviews 567.3 307.4 84.58
Google 548.3 2,392.1 -77.08
Horror Entertainment 545.4 179.1 204.46
Pickamortgage 535.2 430.4 24.35
SRC 497.0 0.7 7,1618.04
Amazon.com 487.6 839.3 -41.90
Slacker 450.3 0 N/A
Source: Nielsen Online, 2007

Top 25 Companies by Top Three Search Terms, September 2007
Company Search Term 1 Search Term 2 Search Term 3
Whohasacrushonyou.com myspace.com www.myspace.com secure.myspace.com/index.cfm
Zencon Technologies ebony mature+moms bbw
InterActiveCorp priceline.com priceline www.snugtop
Wu-Yi Source oprah weight+watchers triglycerides
Yahoo thai+movie viking+pool+cues yahoo+personals
eBay ebay ebay.com ebay+motors
Viacom south+park t.i. funny+quizzes
Anastasia Intl. russian+models mail+order+brides russianbrides.com
Batanga free+music+downloads chris+brown akon
QuinStreet bankruptcy colleges college+search
Ourstage.com country+music youtube you+tube
Table For Six chat+rooms free+dating local+singles
True myspace.com chat+rooms chat
Experian Group Limited free+credit+report endurance+saddle+pads pea+coat
Circuit City camera canon.com camcorders
CarsBelowInvoice.com scon kbb.com toyota.com
Sony music+videos expedia chris+brown
The Walt Disney Corp. dancing+with+the+stars tinkerbell abc.com
Dating Sites Reviews women+seeking+
middle+aged+men
older+women+seeking+
younger+men
sugar+daddy
Google google gmail myspace.com
Horror Entertainment halloween+recipes halloween+costumes 30+days+of+night
Pickamortgage no+closing+cost+
refinance+mortgage
top+rated+refinance+
companies
best+refinance+with+va+loan
SRC senior+census+figures+
for+colorado
baby+boomers+statistics gps+mapping+software
Amazon.com fort+pitt lautzenheiser halloween+costumes
Slacker free+music britney+spears music
Source: Nielsen Online, 2007

View: Advertising Placements by Industry and Top Sponsored Links, August 2007

Nielsenonline

Methodology: Nielsen Online AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.


  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.


  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.


  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.


  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).

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