Cybersquatters using domains similar to the retailer's were told to shut down operations and hand over domains.
Cybersquatters, typo-squatters, and parties who have tacked keywords onto trademark-protected domain names were hit hard this week in two separate rulings by the National Arbitration Forum.
Amazon.com took action against two individuals who had registered domain names it claimed violated its registered trademark. Arbitration was carried out under ICANN's Uniform Domain Name Dispute Resolution Policy.
One of the individuals, Michele Dinoila of SZK.com, maintained 12 domains that the online retailer claimed bore a "confusing similarity" to Amazon.com. The dozen domains included keyword meshing URLs such as "amazonappliances.com," typos like "wwwamazon.com," and a foreign translation of "amazzone.com." The sites in question contained links to Amazon's competitors, including BarnesandNoble.com and Booksamillion.com.
Dinoila, based in Italy, is named in more than 20 other decisions and has been called a "recidivist cybersquatter" by Amazon.com.
The second arbitration was held against an unnamed individual operating under the company name Whois Privacy Inc for the registration of the "amazln.com" domain. The respondent did not appear to acknowledge the proceedings. At press time, the site remained active with links to commerce sites and sponsored links.
Rich Polidi, an attorney who practices trademark law with North Carolina's Stark Law Group, said one challenge in selecting arbitration is the need to demonstrate a party's bad faith in registering and using the domain name.
"One hurdle in a domain name arbitration, one that is not necessarily present in a court of law, is a need to demonstrate that the respondent has registered and used the domain name in bad faith," he said.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT