Polaroid Promotes E-Commerce Effort

  |  June 1, 1999   |  Comments

Polaroid launched a promotion for its new e-commerce site designed to promotesales of its new Digital Photo Printers.

Polaroid launched a promotion for its new e-commerce site designed to promote sales of its new Digital Photo Printers.

Eisnor Interactive kicked off a national advertising and marketing campaign aimed at consumers both online and off. The Digital Photo Printer will be available on Polaroid's Web site at www.polaroid.com/car, and via five online merchants including cdw.com, gigabuy.com (Dell Computers), compusanet.com, pcconnection.com and necx.com, as well as selling at 135 Wolf Stores.

Eisnor also launched a national sweepstakes, "Did You Know You Could Print Polaroid Photos From Your PC?" with a chance for consumers to win a free Volkswagen Beetle .

The sweepstakes promo includes radio spots, moving billboards, newspaper ads, and in-store point of purchase displays and an online segment via DoubleClick. "Polaroid has a new digital strategy," said Arturo Duran, program Manager for Digital Photo Printers at Polaroid. ". . .as the consumer evolves into the e-commerce "regular buyer" we want to be present with them as their preferred brand for ease of use. With this new venture, our goal is to attract e-tailers. By applying our long-standing merchandising knowledge with Eisnor Interactive's creative Internet knowledge, we hope to dominate the digital market, as we have with the mass merchandising market."

Polaroid annual sales in 1998 were more than $1.8 billion. Polaroid supplies instant and digital camera and films; digital imagining peripherals, software, media and systems solutions; medical diagnostic imaging media; secure identification systems; graphics imaging systems; sunglasses and polarizers.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...
    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...