Polaroid launched a promotion for its new e-commerce site designed to promotesales of its new Digital Photo Printers.
Polaroid launched a promotion for its new e-commerce site designed to promote sales of its new Digital Photo Printers.
Eisnor Interactive kicked off a national advertising and marketing campaign aimed at consumers both online and off. The Digital Photo Printer will be available on Polaroid's Web site at www.polaroid.com/car, and via five online merchants including cdw.com, gigabuy.com (Dell Computers), compusanet.com, pcconnection.com and necx.com, as well as selling at 135 Wolf Stores.
Eisnor also launched a national sweepstakes, "Did You Know You Could Print Polaroid Photos From Your PC?" with a chance for consumers to win a free Volkswagen Beetle .
The sweepstakes promo includes radio spots, moving billboards, newspaper ads, and in-store point of purchase displays and an online segment via DoubleClick. "Polaroid has a new digital strategy," said Arturo Duran, program Manager for Digital Photo Printers at Polaroid. ". . .as the consumer evolves into the e-commerce "regular buyer" we want to be present with them as their preferred brand for ease of use. With this new venture, our goal is to attract e-tailers. By applying our long-standing merchandising knowledge with Eisnor Interactive's creative Internet knowledge, we hope to dominate the digital market, as we have with the mass merchandising market."
Polaroid annual sales in 1998 were more than $1.8 billion. Polaroid supplies instant and digital camera and films; digital imagining peripherals, software, media and systems solutions; medical diagnostic imaging media; secure identification systems; graphics imaging systems; sunglasses and polarizers.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014