Facebook Grabbed More Video Viewers than Hulu in October

Jack Marshall | December 1, 2009 | 0 comments

Video views up 26 percent, Facebook emerges as number two video site by reach.

U.S. users viewed 26 percent more video streams online in October 2009 than they did during the same period last year, according to data from Nielsen. Total streams, streams per viewer, and time per viewer also increased month-over-month, growing by 1.9 percent, 2.4 percent, and 8.9 percent, respectively compared to September.

YouTube and Hulu continued to dominate the market in terms of individual views, but, surprisingly, Facebook took the number two spot in terms of reach, attracting over 31 million unique users compared with Hulu's 13 million. Hulu streamed around three times as many videos during the month however, at over 632 million.

In comparison, YouTube racked up a whopping 6.6 billion views by nearly 106 million unique users, giving it over three times the reach of Facebook.

Overall Online Video Usage (U.S.)
	Oct-09	Year-Over-Year	Month-Over-Month
Unique Viewers (000)	138,623	14.8%	-0.5%
Total Streams (000)	11,226,935	26.2%	1.9%
Streams per Viewer	81.0	9.9%	2.4%
Time per Viewer (min)	212.5	23.8%	8.9%
Source: The Nielsen Company

Top Online Brands ranked by Video Streams for October 2009 (U.S.)
RANK	Video Brand	Total Streams (000)	Unique Viewers (000)
1	YouTube	6,632,964	105,923
2	Hulu	632,662	13,472
3	Facebook	217,765	31,594
4	MSN/WindowsLive/Bing	183,556	17,301
5	Yahoo!	173,482	24,265
6	Fox Interactive Media	160,698	13,142
7	ABC Television	136,348	5,642
8	Turner Sports and Entertainment Digital Network	119,850	5,741
9	ESPN Digital Network	109,799	8,625
10	CBS Entertainment Network	103,741	6,973
Source: The Nielsen Company