Advertising Placements by Industry and Top Sponsored Links, September 2007

  |  October 19, 2007   |  Comments

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.

Advertising Breakdown by Industry, August and September 2007
Industry Total Impressions, September 2007
(M)
Total Impressions, August 2007
(M)
Change From Previous Month (%)
Automotive 6,950.4 7,689.1 -9.61
Business-to-business 8,293.3 13,782.2 -39.83
Consumer goods 11,166.1 10,253.1 8.90
Entertainment 10,028.3 10,954.3 -8.45
Financial services 87,031.6 98,697.8 -11.82
Hardware and electronics 7,605.8 6,687.1 13.74
Health 4,962.0 5,427.1 -8.57
Public services 9,636.9 12,908.0 -25.34
Retail goods and services 51,004.8 51,026.6 -0.04
Software 4,445.7 6,822.6 -34.84
Telecommunications 20,131.3 26,741.7 -24.72
Travel 7,591.5 9,223.9 -17.70
Web media 74,220.3 77,386.3 -4.09
Source: Nielsen//NetRatings, 2007

Advertising Breakdown by Ad Unit Type, September 2007 (M)
Industry Flash, Generic Rich Media Sponsored Link Standard Image Standard Image/Text Link
Automotive 3,139.0 1,009.9 692.3 1,253.5 855.7
Business-to-business 830.1 76.1 5,452.3 924.9 1,010.1
Consumer goods 3,949.9 785.8 3,319.4 1,864.6 1,246.4
Entertainment 5,092.9 525.6 2,643.1 1,241.2 525.5
Financial services 18,687.5 554.9 2,610.0 11,606.8 53,572.4
Hardware and electronics 2,581.1 192.3 2,172.8 731.3 1,928.3
Health 2,425.0 211.5 970.4 1,165.4 189.7
Public services 2,173.0 60.8 1,817.8 2,392.2 3,193.2
Retail goods and services 6,166.3 479.6 17,845.8 8,056.2 18,456.8
Software 1,842.8 311.7 1,452.5 575.4 263.3
Telecommunications 9,595.2 212.7 1,430.8 2,274.1 6,618.6
Travel 2,414.6 106.4 2,331.3 1,770.5 968.7
Web media 7,863.2 145.4 22,940.3 7,633.5 35,638.0
Source: Nielsen//NetRatings, 2007

Top 25 Companies by Sponsored Link Impressions, September 2007
Company Sponsored Link Impressions, September 2007 (M) Sponsored Link Impressions, August 2007 (M) Change From Previous Month (%)
Whohasacrushonyou.com 3,713.5 3,125.5 18.81
Google 2,392.1 1,525.8 56.77
eBay 2,283.0 2,228.5 2.45
Verisign 1,560.2 1,806.3 -13.63
InterActiveCorp 1,541.6 2,451.1 -37.11
Wu-Yi Source 1,325.5 366.3 261.84
ecamerafilms.com 1,126.5 1.5 74402.91
Atlanta Network Technologies 1,028.2 141.8 625.25
Yahoo 933.5 1,406.5 -33.63
Ourstage.com 887.7 577.9 53.60
Amazon.com 839.3 449.9 86.54
Circuit City 748.6 578.1 29.49
buy.com 742.0 128.8 475.92
The CW Television Network 643.1 93.2 590.23
Experian Group Limited 639.2 933.5 -31.53
True 619.7 2,347.8 -73.60
Zencon Technologies 567.5 460.0 23.37
101Phones.com 544.2 74.7 628.49
Mate1.com 495.3 701.6 -29.41
Matsushita Electric Industrial Co., Ltd. 493.1 57.5 757.90
Nokia 492.4 12.0 4007.62
SinglesNet 484.9 368.2 31.71
The Walt Disney Corporation 480.0 491.9 -2.41
Vivendi Universal S.A. 456.5 112.3 306.58
Viacom Inc 430.7 201.3 113.97
Source: Nielsen//NetRatings, 2007

Top 25 Companies by Top Three Search Terms, September 2007
Company Search Term 1 Search Term 2 Search Term 3
Whohasacrushonyou.com myspace.com www.myspace.com hotnewlayouts.com
Goggle google gmail mail
Ebay ebay yahoo.com ebay.com
Verisign domain+name targeted+selection albanian+tv
InterActiveCorp priceline airline+tickets expedia
Wu-Yi Source cabbage+soup+diet weather love+poems
ecamerafilms.com mp4+players cheap+mp3+players kodak+35mm+high+
definition+film+200+asa
Atlanta Network Technologies motorola+pr1500+walkie+talkie ml121rt altec+lansing+vs2321
Yahoo bi-fold+shower+door free+music+downloads ladybug+items
Ourstage.com country+music funny+jokes music
Amazon.com purpose+driven+life purpose+driven+church lautzenheiser
Circuit City camera canon.com camcorders
buy.com camera halo+3 shoes
The CW Television Network americas+next+top+model tyra+banks tyra+banks+show
Experian Group Limited free+credit+report endurance+saddle+pads mortgage+fraud
True chat+rooms chat dating
Zencon Technologies asian.net blackpeoplemeet asian+net
101Phones.com panasonic handset+at&t+e580-2 at&t+phones
Mate1.com myspace myspace.com myspace+layouts
Matsushita Electric Industrial Co., Ltd. pro+camcorders sweepstakes panasonic
Nokia free+music+downloads pda+gps navigation
SinglesNet singlesnet chat+rooms singlesnet.com
The Walt Disney Corporation nfl dancing+with+the+stars nfl+scores
Vivendi Universal S.A. itunes free+music+downloads free+mp3+downloads
Viacom Inc deadliest+catch big+brother political+cartoons
Source: Nielsen//NetRatings, 2007

View: Advertising Placements by Industry and Top Sponsored Links, August 2007

Nielsen-netratings-sm-225

Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.


  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.


  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.


  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.


  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).

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Enid Burns

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