Taddy Hall joins Meteor; Wenda Harris Millard named to board at JEGI; BlueHornet wins two new e-mail clients.
Wenda Harris Millard joins the board of investment bank The Jordan, Edmiston Group. It's the second recent board appointment for the digital advertising vet, after her appointment to the board of Millennial Media in May.
BlueHornet Networks wins two new e-mail marketing contracts. The provider of e-mail marketing solutions was selected as the e-mail provider for TomTom and Fresh & Easy Neighborhood Market.
Fanscape hires two research and analytics executives. The digital word of mouth marketing agency hired Christina Mejia as director, and Bithka Mehra as coordinator. Mejia worked at Fanscape previously as director of data, media, and market research. Mehra worked in the financial sector in India prior to joining Fanscape.
Universal McCann keeps Australia. The Australian Government named UM its Master Media Agency for a second term. The new contract includes all media planning and buying for Federal Government departments and agencies.
Gannet's social media subsidiary Ripple 6 expands and reorganizes. Paul DePinto was named vice president of sales East. He was previously VP of sales at Invoke Solutions. Mike Tracy was promoted to VP of sales West, and has been with Ripple 6 for six months in the position of regional sales director West.
Taddy Hall joins Meteor. Hall was named COO of Meteor Solutions, an Internet software technology provider that measures the value of word-of-mouth activities. He was previously the chief strategy officer of the Advertising Research Foundation and the author of "The Online Advertising Playbook."
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Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT