Taddy Hall joins Meteor; Wenda Harris Millard named to board at JEGI; BlueHornet wins two new e-mail clients.
Wenda Harris Millard joins the board of investment bank The Jordan, Edmiston Group. It's the second recent board appointment for the digital advertising vet, after her appointment to the board of Millennial Media in May.
BlueHornet Networks wins two new e-mail marketing contracts. The provider of e-mail marketing solutions was selected as the e-mail provider for TomTom and Fresh & Easy Neighborhood Market.
Fanscape hires two research and analytics executives. The digital word of mouth marketing agency hired Christina Mejia as director, and Bithka Mehra as coordinator. Mejia worked at Fanscape previously as director of data, media, and market research. Mehra worked in the financial sector in India prior to joining Fanscape.
Universal McCann keeps Australia. The Australian Government named UM its Master Media Agency for a second term. The new contract includes all media planning and buying for Federal Government departments and agencies.
Gannet's social media subsidiary Ripple 6 expands and reorganizes. Paul DePinto was named vice president of sales East. He was previously VP of sales at Invoke Solutions. Mike Tracy was promoted to VP of sales West, and has been with Ripple 6 for six months in the position of regional sales director West.
Taddy Hall joins Meteor. Hall was named COO of Meteor Solutions, an Internet software technology provider that measures the value of word-of-mouth activities. He was previously the chief strategy officer of the Advertising Research Foundation and the author of "The Online Advertising Playbook."
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT