New devices capture market share for games-on-the-go.
Portable gaming devices experienced a growth year, with a major boost over the 2004 holiday season, followed by another lift in Q1 2005. The GamerMetrics report from IGN Entertainment (IGN) utilizes statistics collected from IGN's portal, and shows expansion in handhelds' "mindshare" within the gaming space. Mindshare is reader interest recorded on IGN's portals.
|Click to see Mobile Gaming Mind Share chart|
"Historically, handhelds, being dominated by the Nintendo GameBoy, was focused on the youth market," Job Lawrence, product manager of IGN's GamerMetrics, told ClickZ Stats. "People who grew up with games as kids are now in their thirties, which matches our audience demographic."
|Click to see how the mobile mind share will steadily increase in 2005|
"What we see is less of a cannibalization of the console market from dedicated handheld systems, and more of a complimentary effect," comments Jay Horwitz, senior analyst at Jupiter Research. "For most gamers, handhelds are not substitutes for consoles."
The GamerMetrics report is collected from user behavior tracked on IGN's properties including the IGN.com and GameSpy editorial sites, download portal FilePlanet, and a recently launched program to provide ads in games across all platforms.
Want to learn more?
Join us at ClickZ Live New York this March 30 - April 1. With over 15 years' experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today to secure your place and save $300!
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
March 3, 2015
1:00pm ET/10:00am PT