Yahoo! Tries Interruption-Free Web Radio, Chrysler Sponsors

  |  July 6, 2005   |  Comments

The portal signed Chrysler to sponsor four commercial-free channels on its LAUNCHcast online radio service.

Yahoo Music signed Chrysler to sponsor four commercial-free channels on the free version of its LAUNCHcast online radio service. Yahoo dubbed the program "Listen Now!" and is promoting it across the portal.

Four "stations" will present Chrysler-sponsored music programming free of commercial interruption. Chrysler branding appears on the player window and on the LAUNCHcast front page. Additionally, at the start of each audio stream, a 21-second spot identifies Chrysler as the stream sponsor.

Listen Now! Launched last month. The companies wouldn't discuss financial terms, but called the ad deal one of the biggest buys ever on Yahoo's Internet radio service.

Each month will feature three or four Chrysler-sponsored channels. For July, the stations include "Classical," sponsored by Chrysler Convertibles, "Today's Big Hits," which has Chrysler SRT branding, and two more stations featuring the Chrysler 300.

The program will be promoted across several of Yahoo's applications and content offerings, including the Yahoo Music Engine, Yahoo Messenger and in the left hand navigation on all LAUNCHcast pages.

For Yahoo, the commercial-free experiment with Chrysler also functions as a teaser for LAUNCHcast Plus, its premium ad-free subscription service.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...