The NBC-owned cable network will give away 1.4 million downloads through iTunes of an episode of its popular "Battlestar Galactica" series using a code in the print version of TV Guide.
NBC Universal's Sci Fi Channel has launched a cross-channel promotion with TV Guide and iTunes to give away 1.4 million downloads of an episode of its popular "Battlestar Galactica" series using a code in the print version of TV Guide.
"If someone isn't already a fan, then we are confident that sampling this episode on iTunes will bring them to Sci Fi for more," said Blake Callaway, VP of brand marketing for Sci Fi Channel, in a statement.
Giving away samples of television programming on iTunes is becoming a regular tool in NBC Universal's kit. Recently, the network offered its new program "Conviction," along with a behind-the-scenes video and a music video of the show's theme, for download ten days before it debuted on TV.
The "Battlestar Galactica" episode, called "Downloaded," originally aired on Sci Fi Channel on February 24. The promotion is being used to drive viewers to the finale of the show's second season, which airs on March 10. Each of the 1.4 million newsstand copies of the latest TV Guide issue will feature a 12-digit code on the cover, which readers can enter at the iTunes Music Store to receive their free download.
Like other "Battlestar Galactica" episodes, "Downloaded" is available on iTunes for $1.99 without the promotion code. NBC Universal began offering several of its shows for download in the fall, following ABC's lead with shows like "Lost" and "Desperate Housewives," and "Battlestar Galactica" is consistently in the top 10 video downloads on iTunes.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.
Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.
With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.