Sci Fi Channel Launches Multi-channel Promotion

  |  March 6, 2006   |  Comments

The NBC-owned cable network will give away 1.4 million downloads through iTunes of an episode of its popular "Battlestar Galactica" series using a code in the print version of TV Guide.

NBC Universal's Sci Fi Channel has launched a cross-channel promotion with TV Guide and iTunes to give away 1.4 million downloads of an episode of its popular "Battlestar Galactica" series using a code in the print version of TV Guide.

"If someone isn't already a fan, then we are confident that sampling this episode on iTunes will bring them to Sci Fi for more," said Blake Callaway, VP of brand marketing for Sci Fi Channel, in a statement.

Giving away samples of television programming on iTunes is becoming a regular tool in NBC Universal's kit. Recently, the network offered its new program "Conviction," along with a behind-the-scenes video and a music video of the show's theme, for download ten days before it debuted on TV.

The "Battlestar Galactica" episode, called "Downloaded," originally aired on Sci Fi Channel on February 24. The promotion is being used to drive viewers to the finale of the show's second season, which airs on March 10. Each of the 1.4 million newsstand copies of the latest TV Guide issue will feature a 12-digit code on the cover, which readers can enter at the iTunes Music Store to receive their free download.

Like other "Battlestar Galactica" episodes, "Downloaded" is available on iTunes for $1.99 without the promotion code. NBC Universal began offering several of its shows for download in the fall, following ABC's lead with shows like "Lost" and "Desperate Housewives," and "Battlestar Galactica" is consistently in the top 10 video downloads on iTunes.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Kevin Newcomb

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Customer Service Representative
      Customer Service Representative (Common Sense Publishing) - Delray BeachDo you thrive on chaos? Love to multi-task? Enjoy a fast paced work environment...
    • Business Intelligence and Reporting Analyst
      Business Intelligence and Reporting Analyst (Stansberry and Associates) - BaltimoreStansberry and Associates is seeking a driven individual to fill...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...