Razorfish shaves its name and promotes four agency executives; BGT hires several.
Razorfish promoted four agency executives plus adopted a name change.The digital marketing agency, known as Avenue A/Razorfish since a 2004 merger, has shortened its name to Razorfish (See full coverage). Among those promoted: Craig Batty, vice president, previously client partner; Marisa Gallagher, vice president of user experience, formerly director of user experience; Peter Guagenti, vice president, formerly client partner; and Alyson Hyder, vice president of digital marketing, previously director of digital marketing.
Interactive marketing agency BGT Partners made several key hires. Nouman Manan, senior technical lead, will be in charge of managing development efforts across projects. Prior to BGT partners, Nouman worked for Microsoft and Cessna Aircraft. Daniel Wooldridge, business analyst, previously worked at NogginLabs. At BGT Wooldridge will focus on developing applied research to support client strategies. Amy Olchowski, visual designer, worked at Ricky Gold & Associates Marketing Communications.
The Rubicon Project recruited former eHarmony and Experian executives to its team. Mark Douglas was named vice president of engineering and Seizo Welch was appointed VP of finance. Douglas most recently served as VP of technology at eHarmony.com. Welch was formerly vice president of finance at Experian Interactive Media, managing a team that focused on lead-generation companies including LowerMyBills.
Bazaarvoice is supporting Cars.com with Reviews & Ratings. Cars.com found that for visits that included interaction with customer reviews, 45 percent more visitors sought information on financing options and other site services.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.