Execs & Accounts: Razorfish, BGT Partners

  |  October 21, 2008   |  Comments

Razorfish shaves its name and promotes four agency executives; BGT hires several.

Razorfish promoted four agency executives plus adopted a name change.The digital marketing agency, known as Avenue A/Razorfish since a 2004 merger, has shortened its name to Razorfish (See full coverage). Among those promoted: Craig Batty, vice president, previously client partner; Marisa Gallagher, vice president of user experience, formerly director of user experience; Peter Guagenti, vice president, formerly client partner; and Alyson Hyder, vice president of digital marketing, previously director of digital marketing.

Interactive marketing agency BGT Partners made several key hires. Nouman Manan, senior technical lead, will be in charge of managing development efforts across projects. Prior to BGT partners, Nouman worked for Microsoft and Cessna Aircraft. Daniel Wooldridge, business analyst, previously worked at NogginLabs. At BGT Wooldridge will focus on developing applied research to support client strategies. Amy Olchowski, visual designer, worked at Ricky Gold & Associates Marketing Communications.

The Rubicon Project recruited former eHarmony and Experian executives to its team. Mark Douglas was named vice president of engineering and Seizo Welch was appointed VP of finance. Douglas most recently served as VP of technology at eHarmony.com. Welch was formerly vice president of finance at Experian Interactive Media, managing a team that focused on lead-generation companies including LowerMyBills.

Bazaarvoice is supporting Cars.com with Reviews & Ratings. Cars.com found that for visits that included interaction with customer reviews, 45 percent more visitors sought information on financing options and other site services.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...