In his final weeks, the entrepreneur embraced the medium he so loved and reached out to friends and followers.
We're saddened to learn that ClickZ cofounder Andrew Bourland died today after suffering from cardiomyopathy.
In 1997, Andrew and Ann Handley founded ClickZ as an online publication to cover the fledging Internet advertising and marketing sector. At the time, they asked people in the business to contribute articles -- an approach that thrives today with more than 40 online marketing professionals writing ClickZ Experts columns.
"Handley and Bourland built the company by bootstrapping, pulling themselves up by their own available resources: hustle, ingenuity and free cash flow," reported StartupGarden.com in an article that examines how the entrepreneurs made ClickZ into a profitable venture. Alan Meckler's Internet.com acquired ClickZ in 2000; the online publication is now part of Incisive Media's family of publications.
"One of Andrew's most admired traits was his insistence upon writing back to the people who wrote to him for advice. He answered every email, and once upon a time that was a mountain a day!" wrote his wife, Jeanne, on his blog, Bourland.com.
In November, Andrew first publicly informed friends and followers about his terminal condition. On his blog, he also also shared his thoughts about the difficult decision on whether to die at home or at a Hospice house.
Andrew's great work lives on, serving as the foundation for a new generation of online marketers.
Our sincere condolences to Andrew's family and friends.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.