Execs & Accounts: WorldNow, Quantcast, Cellufun

  |  June 24, 2009   |  Comments

SWX Right Now selects World Now for site management; Quantcast and TiVo join forces to provide online and offline audience measurement; Cellufun adds to its business development team.

SWX Right Now selects WorldNow for content management. SWX Sports site, Sports and Weather for Spokane and North Idaho, will use online technology, content, and revenue solutions company WorldNow to handle its back-end content management.

Quantcast and TiVo work together to provide audience analysis. TiVo will provide audience analysis and usage gathered from users of digital video recorders that it compiles from its Power||Watch panel. Quantcast will provide measurement and analysis for online audiences. The sample includes 35,000 households.

Cellufun hires former Sony, Disney executive. The mobile virtual world marketing company expanded its team with the addition of Andy Bishop as vice president of business development. Bishop played a key role in the strategic alliances and negotiation of multi-million dollar biz dev deals while at Walt Disney Internet Group and Sony Pictures Digital, and Sony Pictures Television International.

Call2Give teams up with Billing Revolution.Call2Give, a nonprofit that helps other organizations coordinate donations and volunteers, is using a mobile application from Billing Revolution. It enables people to use their mobile phones to donate money or pledge time to volunteer; the American Red Cross of Central Maryland used the application during a recent charitable event.

Web development firm forges an alliance with radio broadcaster in Raleigh, NC.Atlantic Business Technologies, a Web development firm, and Curtis Media Group, a radio broadcaster with 19 stations, said they will work together to establish CMG Interactive, to offer integrated marketing services.

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Enid Burns

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