A look at the average CPC (define) in search by vertical in the U.S. for November 2008, compared to the prior month. Data and research are provided by Efficient Frontier. "Total finance" includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers.
|U.S. Average Search CPC by Category, October and November, 2008|
|Category||CPC November ($)||CPC October ($)||Change (%)|
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year.
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December 12, 2013
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