Former CooperKatz PR and blogging expert will join Edelman's WOM practice.
Public relations pro and blog marketing evangelist Steve Rubel is leaving CooperKatz to join Edelman's word-of-mouth practice.
Rubel, formerly VP of client services at CooperKatz, will be a senior VP at Edelman, charged with helping the team win new word-of-mouth (WOM) business as well as developing and executing client programs. The role will be similar to the one he held at CooperKatz, but at a larger organization, Rubel wrote in his Micro Persuasion blog.
"After five years at CooperKatz, I felt it was time for me to take the next step in my evolution," Rubel wrote. He expects to begin his new job at month's end.
Rubel has been an outspoken proponent of blogs as corporate communications tools and is a regular speaker at industry events. At CooperKatz, he led blog marketing campaigns for clients including Vespa, WeatherBug, and the Association of National Advertisers.
Rubel will work under Rick Murray, general manager of Edelman's diversified services portfolio, which includes WOM initiatives. "Rick is driving a smart group that is developing breakthrough word of mouth marketing programs that utilize new technologies and processes," Rubel wrote.
The year-old CooperKatz practice that shared its name with Rubel's blog will be renamed Cogence, short for consumer-generated intelligence. Rubel will keep the Micro Persuasion name for his blog, but Edelman won't use the name for any of its services.
According to Richard Edelman, president and CEO of Edelman, Rubel will help Edelman reach its goal of persuading more corporate clients, particularly Fortune 500s, to commit to blogging.
"This is a missed opportunity to learn from consumers, to allow employees to be the first line of credible offense for corporate initiatives, to reach out to stakeholders such as NGOs and to co-create the brand story and corporate reputation with informed and passionate on-line participants," Edelman wrote in his blog.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.
Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.
With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT