Search Volumes Rise as Market Matures

  |  December 14, 2005   |  Comments

Ask Jeeves moves up the ladder to sit behind the "Big Four" search engines.

Internet search volume rose 15 percent in the five months between June and October of this year, according to Nielsen//NetRatings. Ask Jeeves emerged as the highest-gaining search engine in the period.

Over 5.1 billion searches were conducted in October. Google, Yahoo, MSN, and America Online held their top four positions, showing incremental growth during the five months.

"Search volume continues to increase and is generated consistently among the 'Big Three,' growing their collective market share," said Ken Cassar, director of strategic analysis for Nielsen//NetRatings.

Ask Jeeves edged out players such as My Way Search to rank fifth in market share. The search engine experienced a 77 percent growth in market share to reach 2.6 percent. Following its recent acquisition by IAC/InterActiveCorp, the company announced plans to shed "Jeeves" and become Ask.com.

"As the search market continues to mature, customers' relationships with the major search engines have only grown deeper," said Cassar.

Also of note in the study is the emergence of images as the fastest-growing vertical for search. That category grew 36.6 percent in the five-month span from June to October. Local, Web, news and shopping follow images in terms of both vertical search growth and market share.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Resources

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...