AOL, Footlocker.com Strike $21.5 Million Marketing Deal

  |  February 8, 2000   |  Comments

Footlocker.com, the onlinesportswear retailing subsidiary of VenatorGroup, on Tuesday inked a two-year $21.5 million marketing deal with America Online.

Footlocker.com, the online sportswear retailing subsidiary of Venator Group, on Tuesday inked a two-year $21.5 million marketing deal with America Online.

The deal is aimed at promoting e-commerce on Footlocker.com's properties, which include Foot Locker, Champs Sports and Eastbay.

The alliance gives all of the brands prominent placement on the Shop@AOL marketplace. Footlocker.com will also receive promotion on AOL's Sports Channel and other sports properties across America Online.

The agreement gives Foot Locker anchor tenancy in the Athletic Shoes & Apparel and Sports & Fitness Department within each of AOL's e-commerce destinations. Foot Locker will also get placement on drkoop.com, a partner of AOL's.

Eastbay will get Gold tenancy and Champs Sports will receive Silver tenancy in the above categories. Foot Locker will get Gold tenancy in the Boys Teens Apparel and Girls Teens Apparel areas.

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Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

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