Footlocker.com, the onlinesportswear retailing subsidiary of VenatorGroup, on Tuesday inked a two-year $21.5 million marketing deal with America Online.
The alliance gives all of the brands prominent placement on the Shop@AOL marketplace. Footlocker.com will also receive promotion on AOL's Sports Channel and other sports properties across America Online.
The agreement gives Foot Locker anchor tenancy in the Athletic Shoes & Apparel and Sports & Fitness Department within each of AOL's e-commerce destinations. Foot Locker will also get placement on drkoop.com, a partner of AOL's.
Eastbay will get Gold tenancy and Champs Sports will receive Silver tenancy in the above categories. Foot Locker will get Gold tenancy in the Boys Teens Apparel and Girls Teens Apparel areas.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT