Home  › Stats

Wi-Fi Access Increases Time Spent Online

  |  February 26, 2007   |  Comments

Wi-Fi users exhibit higher engagement while using the Web from home, work, and elsewhere.

Americans increasingly access the Web via Wi-Fi from work, home, and elsewhere. Roughly 34 percent of Internet users have gone online wirelessly, according to a report on wireless Internet access released by The Pew Internet & American Life Project.

Wi-Fi home use accounts for about 19 percent of Internet users; 17 percent access the Web wirelessly at work; and 27 percent of the online population have accessed the Web via Wi-Fi outside the home and workplace. Three-quarters of those who access the Web wirelessly have done so from multiple locations.

Wi-Fi users exhibit deeper engagement online. Of the 34 percent of Internet users who access the Web wirelessly, 2 percent check e-mail on a typical day, compared with 63 percent of home broadband users and 54 percent of the total Internet population. Forty-six percent of wireless users go online to get news each day, compared to 38 percent of the home broadband population, and 31 percent of all Internet users.

The flexible access Wi-Fi allows gives way to "relentless connectivity" and makes wireless users predisposed to higher engagement. It further allows lines between work and personal life to fade. "The boundaries between checking e-mail on a portable device for work or personal purposes can be very blurry; having such work-driven access may foster greater frequency of personal e-mailing or other kinds of online activities," the report said. "It's likely the combination of portability and network availability," said Pew Internet Associate Director of Research John Horrigan. "I respond to your e-mail now because of work, but I will check personal e-mail and the news once I'm done with this."

The study also looks at cell phone Web use. Twenty-five percent of Internet users have a mobile phone with Web access. Of these, 54 percent have used it to go online from home, work, or elsewhere. Forty-seven percent accessed the Web outside of home or work, while almost equal numbers logged on from work (28 percent), and home (27 percent).

Pew Internet conducted a survey in December 2006 of 2,373 adults age 18 or older, of which 1,623 were Internet users. Half the sample (798 Internet users) received questions pertaining to wireless Internet use.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...