Advertising Placements by Industry and Top Sponsored Links, March 2006

April 20, 2006   |  Comments

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.

Advertising Breakdown by Industry, Monthly Comparison
Industry Total Impressions March 2006
(M)
Total Impressions February 2006
(M)
Change from Previous Month (%)
Automotive 4,298.8 3,344.0 28.55
Business to Business 7,073.0 7,612.9 -7.09
Consumer Goods 7,905.2 7,079.6 11.66
Entertainment 6,867.7 4,241.7 61.91
Financial Services 63,310.6 49,072.2 29.02
Hardware and Electronics 5,007.3 4,300.5 16.44
Health 4,338.9 3,335.5 30.08
Public Services 13,093.5 11,893.3 10.09
Retail Goods and Services 42,417.5 36,796.6 15.28
Software 5,393.7 4,419.0 22.06
Telecommunications 34,158.4 29,009.4 17.75
Travel 8,922.2 7,152.6 24.74
Web Media 43,415.3 35,867.9 21.04
Source: Nielsen//NetRatings, 2006

Advertising Breakdown by Industry, Ad Unit Types
Industry Flash (Generic) (M) Rich Media (M) Sponsored Link (M) Standard Image (M) Standard Image/Text Link (M)
Automotive 1,775.3 333.7 292.7 1,259.6 637.7
Business to Business 692.6 72.1 2,669.5 1,968.0 1,670.8
Consumer Goods 2,467.1 525.7 1,822.4 2,534.8 555.2
Entertainment 2,701.6 510.3 356.4 2,277.6 1,021.9
Financial Services 9,685.1 386.5 4,937.4 11,007.7 37,293.9
Hardware and Electronics 1,538.9 67.8 470.7 1,311.9 1,618.0
Health 2,074.2 99.8 911.5 1,099.4 154.0
Public Services 1,293.0 55.8 2,160.9 3,249.1 6,334.7
Retail Goods and Services 2,958.4 304.0 14,032.2 13,228.7 11,894.1
Software 1,972.7 53.1 1,044.9 1,956.6 366.4
Telecommunications 9,998.2 129.6 873.2 19,757.2 3,400.1
Travel 2,690.2 198.1 3,148.9 2,301.6 583.3
Web Media 8,252.8 75.1 15,921.0 10,507.8 8,658.6
Source: Nielsen//NetRatings, 2006

Top 25 Companies by Sponsored Link Impressions, Number of Impressions
Company Sponsored Link Impressions - March 2006 (M) Sponsored Link Impressions - February 2006 (M) Change from Previous Month (%)
eBay, Inc. 2,672.2 2,365.3 12.98
NexTag.com 772.4 722.8 6.86
LowerMyBills.com, Inc. 735.3 556.1 32.22
Yahoo Inc. 598.0 457.6 30.70
NextSTUDENT 537.8 672.8 -20.07
Amazon.com, Inc. 493.2 433.0 13.90
Target Corporation 461.3 466.7 -1.16
InterActiveCorp 438.0 480.6 -8.85
Orbitz 426.1 429.4 -0.78
BizRate.com 401.5 400.5 0.25
Microsoft Corporation 302.7 263.6 14.84
Shopzilla International 279.7 285.2 -1.92
Interchange Corporation 277.8 255.2 8.85
Cendant Corporation 277.2 211.6 31.03
Shop.com 268.3 159.9 67.75
Pickamortgage 235.5 232.6 1.27
Time Warner Inc. 229.3 225.6 1.66
Covad Communications Company 218.9 182.5 19.94
TradeComet.com LLC 217.0 137.2 58.20
Vonage Holdings Corp 215.9 221.0 -2.29
Dell Computer Corporation 210.4 212.4 -0.92
TopConsolidator 209.3 219.3 -4.56
RapidPennyStocks 183.5 52.8 247.40
ToSeekA.com 168.1 1.0 17322.18
eWoss.com 153.2 134.5 13.89
Source: Nielsen//NetRatings, 2006

Top 25 Companies by Sponsored Link Impressions, Top Three Search Terms
Company No. 1 Search Term No. 2 Search Term No. 3 Search Term
eBay, Inc. ebay craigslist gmail
NexTag.com dell ipod pogo
LowerMyBills.com, Inc. mortgage+rates mortgage+calculator consolidation+loans
Yahoo Inc. ups ride,on,toys zip+codes
NextSTUDENT fafsa student+loans private+student+
loan+consolidation
Amazon.com, Inc. 3d+studio+max+
demo
ipod toys+r+us
Target Corporation games prom+dresses crash
InterActiveCorp airline+tickets hotels expedia
Orbitz airline+tickets orbitz american+airlines
BizRate.com airline+tickets john+cena+photos+
or+pictures
airlines
Microsoft Corporation maps google+earth games
Shopzilla International john+cena furniture pictures+of+
women+with+
bruised+faces
Interchange Corporation porn toys+r+us eminent+domain
Cendant Corporation car+rental car+rentals american+airlines
Shop.com maps games love+poems
Pickamortgage current+va+
motgage+rates
current+va+
mortgage+rates
va+homeloan
Time Warner Inc. mapquest white+pages movies
Covad Communications Company dsl high+speed+
internet
satellite+internet
TradeComet.com LLC boobs tattoos clip+art
Vonage Holdings Corp comcast verizon+dsl sbc
Dell Computer Corporation dell digital+cameras digital+camera
TopConsolidator student+loans private+student+
loan+consolidation
student+loan
RapidPennyStocks online+stock+
trading
stock+market stocks
ToSeekA.com free+porn abortion verizon
eWoss.com pictures+of+
women+with+
bruised+faces
world+map grips+for+revolvers
Source: Nielsen//NetRatings, 2006

Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.

  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.

  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.

  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.

  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", “Sponsored Link”, “Sponsored Sites” or “Sponsored Results”).

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