The paid search listings provider acquires the business and assets of filtering software company Net Nanny for about $5 million in cash and stock.
Paid search listings provider LookSmart has acquired Net Nanny, a filtering software enabling parents to control what their children see and do online.
LookSmart acquired the business and assets of Net Nanny for about $5 million in cash and stock from privately held BioNet Systems, LLC, a software company.
LookSmart will continue the existing Net Nanny consumer sales channel, and will integrate its Web search technology into Net Nanny in order to enable parental monitoring of online searching, the company said.
According to LookSmart, the company felt that blending its search technology with Net Nanny would form a stronger product for Net Nanny's users. The move will also provide LookSmart with a desktop platform it can use to launch high margin search and paid listings applications, the company said.
LookSmart has acquired the entire Net Nanny line, which includes chat and instant messaging filtering and pop-up and spyware blocking.
BioNet will now focus on its flagship BioPassword product, which uses keystroke dynamics to identify a user by the way he or she types, the company said.
Net Nanny software makes it possible for adults to monitor, restrict or control their computers' access to the Internet. An Internet pioneer, it launched in 1994.
LookSmart is also releasing its first quarter earnings results today after the bell.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT