Microsoft, Sprint Partner on Mobile Search and Ads

  |  November 17, 2006   |  Comments

Update : Deal is the first between a major search company and wireless carrier.

In a first of its kind deal between a major search provider and a large wireless carrier, Sprint has tapped Microsoft to provide search and pay-per-call ads to its subscribers.

The deal will make Microsoft's fledgling Windows Live Search for mobile product available to Sprint wireless users. Along with Sprint ring tones, games, screen savers and other services, Sprint users will be able to use the Windows Live Search technology to perform local area searches, according to the companies. Ingenio is providing the pay-per-call infrastructure.

“This is really the first major deal where a brand name Internet search provider and a carrier are getting in bed in a major way,” Mark Donovan, VP and senior analyst with M:Metrics, a mobile metrics research firm. “Sprint has been beaten up in the public markets recently because of their performance, but they’ve been doing very well in being a leader in data services, in getting their subscribers to do more than just talk on the phone."

Meanwhile, Microsoft is trying to show off its strength in search and compete with Yahoo and Google in the mobile space, where both competitors have recently unveiled advertising initiatives. The Sprint arrangement is Microsoft's first partner collaboration on mobile sponsored links, though the company previously offered mobile ads via its direct channel at mobile.live.com, according to a spokesperson. It has also done display advertising pilots in the US and Japan.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Matthew G. Nelson

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...