Yahoo! Local Trumps Google in Local Search

  |  August 12, 2005   |  Comments

Yahoo! rules local search; Google still dominates overall search by a wide margin.

Yahoo local (local.yahoo.com) drew 4.4 times the number of visitors as Google Local (local.google.com) in July 2005, according to a new report from Hitwise.

Despite Yahoo Local's visitor dominance, Google local saw its market share increase by 61 percent between February and July of 2005. During the same period, Yahoo Local grew by only 14 percent.

Growth in the local search category continues as both Yahoo and Google's respective map sites develop. In July, Hitwise reported 17 percent of Yahoo Local users accessed maps directly through Yahoo Maps. Google Maps now holds the number three spot in the Hitwise Travel Maps category.

Overall, Google continues to dominate all the major search engines with a 59.2 percent share of all searches in July 2005. That's a 14 percent increase over July 2004. Yahoo Search came in second at 28.8 percent, and MSN Search placed third with a 5.5 percent share. Google, Yahoo Search, and MSN Search represented a combined 93.5 percent of all U.S. Internet searches in July 2005.

Both Yahoo Search and MSN Search derive the majority of their visits from associated portals. Seventy-three percent of Yahoo Search visitors originate at yahoo.com and my.yahoo.com, while 61 percent of MSN Search visitors get there through msn.com, my.msn.com, and dellnet.msn.com.

Market_Shares_of_US_Internet_Visits_July_2004_July_2005
Click on graphic to view chart
Hitwise commented that Google's growth is notable particularly since it doesn't have portals pushing traffic to it like Yahoo and MSN do. "Clearly the next big challenge for Google will be the arrival of Microsoft’s new operating system, Vista, which is said to have far tighter search integration." said Bill Tancer, Hitwise's general manager of worldwide research, in a statement.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...