Vendaria Unveils Streaming Video E-mail

  |  March 5, 2001   |  Comments

The patent-pending application allows streaming videos to be embedded into an HTML e-mail.

Seattle-based Vendaria Inc., a provider of streaming video solutions for sales, marketing and merchandising, unveiled today its latest product: Enliven Video Mail. The patent-pending application -- which has nothing to do with rich media banner ad firm Enliven -- allows streaming videos to be embedded into an HTML email.

"Consumers are bombarded daily with emails, many of which lack a comprehensive and compelling message," says Scott Ferris, CEO and president of Vendaria. "Distinguishing your campaign from that of your competitor is vital".

To reach the widest audience possible, Vendaria's videos have been optimized for recipients with modem speeds of 36K and above. Vendaria's technology also detects support for JavaScript, which is required to enable the videos to be automatically streamed.

Barry Elad is managing editor of seattle.internet.com.

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ABOUT THE AUTHOR

Len Ellis Until recently, Len Ellis was executive vice president at Wunderman, where he charted the course in data-based and technology-enabled marketing communications, including the firm's strategic alliances and worldwide interactive strategy. Earlier, he was managing director, interactive integration at Y&R 2.1, a Young & Rubicam start-up consulting unit. He joined Y&R Group as managing director, interactive services at Burson-Marsteller. Len led interactive services at Messner Vetere Berger McNamee Schmetterer EuroRSCG, and started and led the information industry practice at Fleishman-Hillard. Len's book of essays on marketing, based in part on this column, is "Marketing in the In-Between: A Post-Modern Turn on Madison Avenue." He received his Ph.D. from Columbia and reads informational and mathematical theory for fun.

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