UPDATE: The holding company says search engine marketing is "increasingly important."
Omnicom Group has acquired its first dedicated SEM (define) agency, Chicago-based Resolution Media. Financial terms weren't disclosed.
The relatively unknown Resolution, founded in 2003, will remain a standalone entity with founder and CEO Matt Spiegel at its helm. The company offers paid search, SEO (define), and strategic planning services but it doesn't have proprietary technology. Resolution has 23 employees and will become part of Omnicom's specialty media division.
"We recognize that the growth of search engine marketing will help foster business opportunities and advance our digital leadership position in the marketplace," said Daryl Simm, chairman and CEO of Omnicom Media Group, in a statement. "The area of search engine marketing is increasingly important to our clients and requires highly specialized skills."
Resolution's Spiegel said he looks at the acquisition as an opportunity to grow with the help of Omnicom's resources and client base. The SEM firm will coordinate with various Omnicom agencies, specifically media players OMD Worldwide and PHD Network, to provide search expertise, said Spiegel. Already, Resolution has collaborated with Omnicom agencies to assist e-commerce, publishing and services clients.
The companies declined to disclose Resolution's annual revenues. Its clients include the Chicago Mercantile Exchange, the "Chicago Tribune," Bosch, and Rand McNally.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT