Omnicom Buys Its First SEM Agency

  |  November 11, 2005   |  Comments

UPDATE: The holding company says search engine marketing is "increasingly important."

Omnicom Group has acquired its first dedicated SEM (define) agency, Chicago-based Resolution Media. Financial terms weren't disclosed.

The relatively unknown Resolution, founded in 2003, will remain a standalone entity with founder and CEO Matt Spiegel at its helm. The company offers paid search, SEO (define), and strategic planning services but it doesn't have proprietary technology. Resolution has 23 employees and will become part of Omnicom's specialty media division.

"We recognize that the growth of search engine marketing will help foster business opportunities and advance our digital leadership position in the marketplace," said Daryl Simm, chairman and CEO of Omnicom Media Group, in a statement. "The area of search engine marketing is increasingly important to our clients and requires highly specialized skills."

Resolution's Spiegel said he looks at the acquisition as an opportunity to grow with the help of Omnicom's resources and client base. The SEM firm will coordinate with various Omnicom agencies, specifically media players OMD Worldwide and PHD Network, to provide search expertise, said Spiegel. Already, Resolution has collaborated with Omnicom agencies to assist e-commerce, publishing and services clients.

The companies declined to disclose Resolution's annual revenues. Its clients include the Chicago Mercantile Exchange, the "Chicago Tribune," Bosch, and Rand McNally.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...