Omnicom Buys Its First SEM Agency

  |  November 11, 2005   |  Comments

UPDATE: The holding company says search engine marketing is "increasingly important."

Omnicom Group has acquired its first dedicated SEM (define) agency, Chicago-based Resolution Media. Financial terms weren't disclosed.

The relatively unknown Resolution, founded in 2003, will remain a standalone entity with founder and CEO Matt Spiegel at its helm. The company offers paid search, SEO (define), and strategic planning services but it doesn't have proprietary technology. Resolution has 23 employees and will become part of Omnicom's specialty media division.

"We recognize that the growth of search engine marketing will help foster business opportunities and advance our digital leadership position in the marketplace," said Daryl Simm, chairman and CEO of Omnicom Media Group, in a statement. "The area of search engine marketing is increasingly important to our clients and requires highly specialized skills."

Resolution's Spiegel said he looks at the acquisition as an opportunity to grow with the help of Omnicom's resources and client base. The SEM firm will coordinate with various Omnicom agencies, specifically media players OMD Worldwide and PHD Network, to provide search expertise, said Spiegel. Already, Resolution has collaborated with Omnicom agencies to assist e-commerce, publishing and services clients.

The companies declined to disclose Resolution's annual revenues. Its clients include the Chicago Mercantile Exchange, the "Chicago Tribune," Bosch, and Rand McNally.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...