TwitJobSearch, a Twitter-based real-time job search engine, has partnered with TweetDeck to launch a dedicated desktop client dubbed JobDeck. The application uses the same technology as the TwitJobSearch site, indexing recruitment related tweets from across the Twittersphere.
Recruiters can follow a few simple steps to ensure their tweets are indexed by the service, helping connect them with potential candidates more effectively, and for free. According to Bill Fischer, Director of WorkDigital -- the firm that created TwitJobSearch -- JobDeck will help job seekers identify opportunities more successfully, while extending visibility and reach for recruiters using social media to advertise vacancies. (Disclosure: ClickZ publisher Incisive Media is a minority investor in WorkDigital.)
Given the current economic climate, businesses are increasingly turning to social media to help cut costs. In March 2009, U.K. mobile operator 02 estimated 62 percent of small businesses were using social media to help minimize their outlay, citing marketing and recruitment as key areas. U.S. digital agency Organic also claimed at the time it had shifted 75 percent of its recruitment efforts towards social networking platforms last year. At the time, the company said it finds Twitter especially appealing thanks to the tech-savvy audience it attracts and the free services it offers.
For Fischer, the launch of the JobDeck application was simply a case of following the audience. "What we're seeing with the social media driven growth of Twitter clients like Seesmic and TweetDeck is the emergence of a new desktop. We wanted to make sure that we were a part of this new landscape," he commented.
The TwitJobSearch site itself offers advertisers the ability to purchase premium, or "Tweetured" job listings, sold on a CPC basis. Current advertisers include brands such as Adidas, KFC, and Lloyds Banking Group.
At present, the JobDeck application itself will not feature any premium ad opportunities.
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Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
March 19, 2014