Hires at Adconion, Sapient and BlueKai; account wins for BrightWave and Response Mine Interactive
Global ad network Adconion has announced hires in North America to bolster its video network, Adconion.TV.Cliff Paulson has been named VP North America video and will oversee management of the company's major video advertising accounts as well as cultivating agency and brand relationships. In addition, the firm added new sales staff: Michelle Perno was named sales manager for the Chicago office and both Kathleen Alix and Kelly de Castro have joined the New York office as account managers.
Sapient Interactive has announced three hires to its Boston headquarters. Joining the firm are Eric Healy as VP marketing services; Matt Lindley as director of brand experience and innovation; and Barry Fiske as creative director. The three will be charged with expanding the firm's marketing relationships with existing clients, growing agency-of-record business and furthering its brand strategy and creative services.
Online ad targeting data exchange BlueKai has appointed John Sedlak as SVP of global sales, a newly created position based in New York City. Sedlak, who joins from Vibrant Media, will be responsible for driving global sales strategy for BlueKai's agencies and marketers business.
RaceTrac Petroleum has selected BrightWave Marketing as its e-mail marketing and social media agency. RaceTrac operates over 525 retail gasoline convenience stores in 12 southeastern states.
4inkjets.com has appointed Atlanta digital agency Response Mine Interactive as its SEM agency of record. In addition to the discount printer ink retailer, RMI has experience working with other printer ink clients.
Calvin Klein and COTY are launching a social media campaign and microsite for their latest mens' fragrance, CKFree. Created and executed by digital agency Wiredset, the campaign will feature an interactive Google Maps mash-up, and a dedicated Twitter channel.
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Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
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