Mediaplex, AGENCY.com File for IPOs

  |  September 7, 1999   |  Comments

Ad serving technology company Mediaplex and interactive agency AGENCY.com both have filed for initialpublic offerings.

Ad serving technology company Mediaplex and interactive agency AGENCY.com both have filed for initial public offerings.

AGENCY.com is seeking to raise $75 million; Mediaplex is seeking $70 million.

Goldman, Sachs & Co., Salomon Smith Barney, and Hambrecht & Quist are underwriting the AGENCY.com offering.

For the six-month period ending June 30 of this year, AGENCY.com reported revenues of $30.39 million with a net loss of $411,000. The company claimed pro forma revenues of $33.99 million for the same period last year, with a net loss of $10.63 million.

Mediaplex markets its Mojo technology -- short for mobile Java objects -- which can quickly change graphics, content and placement of online advertisements so they are tailored to the characteristics of the viewer. Clients include Datek Online Brokerage Services Corp., OfficeMax Inc. and ShopNow.com and advertising agencies such as McCann- Erickson and Groupe Publicis SA's Publicis & Hal Riney.

For the six months ending June 30, the company reported a loss of $5.2 million on revenue of $7.3 million. During the same period last year, Mediaplex lost $1 million on revenue of $1.52 million.

The company hired Lehman Brothers, SG Cowen, U.S. Bancorp Piper Jaffray to underwrite the IPO.

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • SEM Portfolio Manager
    SEM Portfolio Manager (Ask.com) - OaklandAs a top US internet site, Ask.com’s mission is to get our millions of users across the globe the...