Marketing News & Expert Advice
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Advertising Placements by Industry and Top Sponsored Links, August 2007
Enid Burns | September 17, 2007 | Comments
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen//NetRatings.
| Advertising Breakdown by Industry, July and August 2007 | |||
|---|---|---|---|
| Industry | Total Impressions, August 2007 (M) | Total Impressions, July 2007 (M) | Change From Previous Month (%) |
| Automotive | 7,689.1 | 9,528.3 | -19.30 |
| Business-to-business | 13,782.2 | 8,713.4 | 58.17 |
| Consumer goods | 10,253.1 | 8,558.5 | 19.80 |
| Entertainment | 10,954.3 | 8,927.4 | 22.70 |
| Financial services | 98,697.8 | 95,917.2 | 2.90 |
| Hardware and electronics | 6,687.1 | 5,412.2 | 23.56 |
| Health | 5,427.1 | 3,937.9 | 37.82 |
| Public services | 12,908.0 | 14,438.8 | -10.60 |
| Retail goods and services | 51,026.6 | 46,351.5 | 10.09 |
| Software | 6,822.6 | 5,397.6 | 26.40 |
| Telecommunications | 26,741.7 | 19,514.0 | 37.04 |
| Travel | 9,223.9 | 8,863.2 | 4.07 |
| Web media | 77,386.3 | 69,272.1 | 11.71 |
| Source: Nielsen//NetRatings, 2007 | |||
| Advertising Breakdown by Ad Unit Type, August 2007 (M) | |||||
|---|---|---|---|---|---|
| Industry | Flash, Generic | Rich Media | Sponsored Link | Standard Image | Standard Image/Text Link |
| Automotive | 3,930.2 | 810.1 | 912.8 | 1,091.8 | 944.2 |
| Business-to-business | 755.8 | 41.4 | 11,728.9 | 1,041.8 | 214.3 |
| Consumer goods | 4,190.7 | 771.8 | 2,775.5 | 1,824.0 | 691.1 |
| Entertainment | 5,556.2 | 395.5 | 3,402.9 | 1,231.2 | 368.6 |
| Financial services | 20,365.7 | 602.5 | 3,292.7 | 14,840.2 | 59,596.7 |
| Hardware and electronics | 3,233.1 | 213.6 | 1,245.6 | 850.9 | 1,143.9 |
| Health | 2,359.2 | 158.3 | 1,515.2 | 1,079.9 | 314.6 |
| Public services | 2,439.0 | 46.1 | 2,480.4 | 3,803.3 | 4,139.1 |
| Retail goods and services | 6,802.8 | 369.1 | 20,232.9 | 9,521.0 | 14,100.9 |
| Software | 1,118.7 | 222.2 | 4,453.8 | 656.5 | 371.5 |
| Telecommunications | 12,102.9 | 187.1 | 2,108.9 | 2,704.6 | 9,638.3 |
| Travel | 2,501.1 | 123.6 | 3,505.0 | 2,067.1 | 1,027.1 |
| Web media | 9,797.6 | 183.6 | 26,034.1 | 10,374.6 | 30,996.4 |
| Source: Nielsen//NetRatings, 2007 | |||||
| Top 25 Companies by Sponsored Link Impressions, August 2007 | |||
|---|---|---|---|
| Company | Sponsored Link Impressions, August 2007 (M) | Sponsored Link Impressions, July 2007 (M) | Change From Previous Month (%) |
| Who has a crush on you? | 3,125.5 | 1.5 | 209,950.00 |
| Nippon Telegraph and Telephone Corp. | 2,710.7 | 986.1 | 174.91 |
| InterActiveCorp | 2,451.1 | 1,309.7 | 87.15 |
| True | 2,347.8 | 2,926.0 | -19.76 |
| eBay Inc. | 2,228.5 | 1,793.8 | 24.23 |
| Verisign Inc. | 1,806.3 | 169.7 | 964.31 |
| 1,525.8 | 210.3 | 625.52 | |
| Yahoo Inc. | 1,406.5 | 830.6 | 69.33 |
| Cloudmark Inc. | 1,181.9 | 1.2 | 99,138.12 |
| Acronis | 1,169.5 | 36.6 | 3098.36 |
| Time Warner | 1,068.8 | 358.2 | 198.41 |
| Business.com Inc. | 997.8 | 74.6 | 1237.35 |
| Hughes Electronics Corp. | 935.6 | 132.8 | 604.43 |
| Experian Group Ltd. | 933.5 | 737.1 | 26.64 |
| ecrush.com | 931.6 | 39.4 | 2262.63 |
| Research In Motion Ltd. | 831.7 | 26.6 | 3029.54 |
| Mate1.com | 701.6 | 195,9 | 258.13 |
| Table for Six | 697.1 | 26.0 | 2584.37 |
| Target Corp. | 629/7 | 543.4 | 15.88 |
| The Sharper Image Corp. | 629.0 | 282.4 | 122.69 |
| Comcast Corp. | 579.9 | 28.0 | 1971.01 |
| Circuit City Stores Inc. | 578.1 | 372.0 | 55.38 |
| OurStage | 577.9 | 59.7 | 867.49 |
| Helium Inc. | 569.6 | 770.6 | -26.07 |
| Anastasia International Inc. | 567.5 | 277.6 | -39.78 |
| Source: Nielsen//NetRatings, 2007 | |||
| Top 25 Companies by Top Three Search Terms, August 2007 | |||
|---|---|---|---|
| Company | Search Term 1 | Search Term 2 | Search Term 3 |
| Who has a crush on you? | myspace.com | www.myspace.com | hotnewlayouts.com |
| Nippon Telegraph and Telephone Corp. | best+web+hosting+service | ssh+hosting | get+a+pictures+web+ page+code |
| InterActiveCorp | priceline | expedia | evansville+in |
| True | match.com | free+singles+sites | free+single+sites |
| eBay Inc. | ebay | yahoo.com | ebay.com |
| Verisign Inc. | promoting+my+adsense+ website | cyber+crime | whois |
| download.com | www.google.com | free+screensavers | |
| Yahoo Inc. | songs | fishing+caps | graceland.com |
| Cloudmark Inc. | email+fraud | phishing | best+free+spam+blocker |
| Acronis | dvd+copy+software | partition+ | migrate+easy |
| Time Warner | mapquest | bank+of+america | ebay |
| Business.com Inc. | affordable+housing+santa+ clarita+valley+apartments | free+internet | pulleys |
| Hughes Electronics Corp. | direct+tv | directv | directtv |
| Experian Group Ltd. | free+credit+report | resistol+hats | mortgage+fraud |
| ecrush.com | teen+chat+rooms | free+teen+chat+rooms | teen+girl+quizzes |
| Research In Motion Ltd. | iphone | cell+phones | cell+phone+plans |
| Mate1.com | singlegirl | yemen+chat | free+chat+rooms |
| Table for Six | chat+rooms | chat+room | free+singles+sites |
| Target Corp. | shower+curtains+nautical | air+force+hats | shower+curtains |
| The Sharper Image Corp. | analog+clocks | tie+rack | xbox+360+elite |
| Comcast Corp. | comcast | dsl | wireless+internet |
| Circuit City Stores Inc. | psp | madden+08 | canon.com |
| OurStage | video+clips | upload+videos | need+to+watch+bratz+ movie+for+free+on+ internet |
| Helium Inc. | blogs | paid+to+blog | how+to+write+for+ magazines |
| Anastasia International Inc. | russian+ladies | mail+order+brides | ukraine+women |
| Source: Nielsen//NetRatings, 2007 | |||
View: Advertising Placements by Industry and Top Sponsored Links, July 2007
Methodology: Nielsen//NetRatings AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
Definition of Terms
- Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.
- Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
- Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.
- Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.
- Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).
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