Winstar Interactive Launches "Internet-Everywhere" Group

  |  February 29, 2000   |  Comments

Advertising rep firm WinstarInteractive on Monday said it had created an "Internet-Everywhere"group, which will focus on selling ad opportunities on non-PC platforms.

Advertising rep firm Winstar Interactive on Monday said it had created an "Internet-Everywhere" group, which will focus on selling ad opportunities on non-PC platforms.

The first company added to Winstar Interactive's client list under this initiative is, which provides personalized information services through terminals in doctors' offices and through a Web.

"As access to the Internet moves beyond the personal computer, 'access points' such as kiosks and sophisticated hand-held wireless devices present marketers with unparalleled opportunities to create personalized time and place specific advertising programs that directly target prequalified consumers," says Bobbie Halfin, president of Winstar Interactive.

Companies that develop and place kiosks at strategic locations aimed at reaching consumers is a burgeoning business. Besides, Interlane Media is placing flat-panel displays in supermarket check-out lines, and the Next Generation Network is placing displays in various places, including elevators. CarroSELL and Get2Net are both targeting airports, but the former places flat-panel displays on baggage claim carousels, while the latter runs Internet kiosks for business travelers.


Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.