Home  › Stats

Mobile Web Visitors Flock to Social Sites

  |  October 7, 2008   |  Comments

Two social sites leave others in the dust.

Mobile access of social networking sites is growing, according to an ABI Research study "Mobile Social Networking User Snapshot."

In a recent survey, 46 percent of those who use social networks have also accessed social sites through a mobile phone. Of those sites visited, the top two were MySpace (70 percent) and Facebook (67 percent). Other sites came in below 15 percent in the ABI survey.

So why MySpace and Facebook? Web users already have profiles on these social networks, said Michael Wolf, research director at ABI Research. He said these people want to reach out to friends and others already on these sites, rather than to set up profiles on mobile-specific social networks.

"A lot of consumers who adopt mobile social networking probably become aware of it through their social networks," said Wolf. "You'll find a lot of people are doing status updates from mobile phones, or uploading photos."

Mobile social networking is just one of a handful of activities driving mobile Web adoption. "I think the phones are getting better, browsers are getting better, flat rate data plans [are getting better," said Wolf. "Applications are feeding desire from consumers. Social networking is one component of it."

The report is based on findings from an online survey conducted by ABI Research in Q2 2008 of 500 online users.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Resources

Jobs

    • HEAD OF SALES
      HEAD OF SALES (OZONE MEDIA) - Santa Clarawww.ozonemedia.com HEAD OF SALES POSITION Reporting to the founder & CEO, Kiran Gopinath, the Head...
    • DIRECTOR OF MARKETING
      DIRECTOR OF MARKETING (OZONE MEDIA) - Santa Clarawww.ozonemedia.com   DIRECTOR OF MARKETING POSITION   Reporting to the Founder and CEO...
    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...