Google CFO to retire; StrongMail hires Tricia Robinson-Pridemore to head market and product strategy.
Google CFO George Reyes will soon retire. Reyes helped ferry the company through its IPO and a series of aggressive acquisitions during his more than five years there. He'll stay on to assist in the search for a successor.
StrongMail Systems hired Tricia Robinson-Pridemore as VP of market and product strategy. She was previously SVP of marketing at Premiere Global Services.
Office Depot tapped mobile media firm go2 to support a mobile marketing initiative. Visitors to a go2-powered mobile site for Office Depot will be able to find a store location or request information about new products.
Mobile marketing firm MangoMobile named Jamie Wells to oversee operations at the Dallas-based firm's new offices in New York. Wells's title is VP of strategy and client services. He was previously head of business development at mobile ad firm MoPhap.
Codemasters tapped IGA Worldwide for in-game ad representation. IGA will deliver both dynamic and static ads into future titles from the publisher, which is focused on the racing genre. IGA's racing "vertical" reaches "several million" users, the company said. It's total self-reported reach is above 10 million.
Crispin Porter + Bogusky has subscribed to TiVo's Stop||Watch ratings service. Stop||Watch is a program and commercial ratings research product tracking commercial viewing patterns in both live and time-shifted TV content.
Sugar Publishing named Lauren Zalaznick, president of Bravo Media, to its board of directors. Other members include Michael Moritz, partner at Sequoia Capital, and Jonathan Kaplan, CEO of Pure Digital Technologies.
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Paid Search in the Mobile Era
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June 10, 2015
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