Execs & Accounts for August 29, 2007

  |  August 29, 2007   |  Comments

Google CFO to retire; StrongMail hires Tricia Robinson-Pridemore to head market and product strategy.

Google CFO George Reyes will soon retire. Reyes helped ferry the company through its IPO and a series of aggressive acquisitions during his more than five years there. He'll stay on to assist in the search for a successor.

StrongMail Systems hired Tricia Robinson-Pridemore as VP of market and product strategy. She was previously SVP of marketing at Premiere Global Services.

Office Depot tapped mobile media firm go2 to support a mobile marketing initiative. Visitors to a go2-powered mobile site for Office Depot will be able to find a store location or request information about new products.

Mobile marketing firm MangoMobile named Jamie Wells to oversee operations at the Dallas-based firm's new offices in New York. Wells's title is VP of strategy and client services. He was previously head of business development at mobile ad firm MoPhap.

Codemasters tapped IGA Worldwide for in-game ad representation. IGA will deliver both dynamic and static ads into future titles from the publisher, which is focused on the racing genre. IGA's racing "vertical" reaches "several million" users, the company said. It's total self-reported reach is above 10 million.

Crispin Porter + Bogusky has subscribed to TiVo's Stop||Watch ratings service. Stop||Watch is a program and commercial ratings research product tracking commercial viewing patterns in both live and time-shifted TV content.

Sugar Publishing named Lauren Zalaznick, president of Bravo Media, to its board of directors. Other members include Michael Moritz, partner at Sequoia Capital, and Jonathan Kaplan, CEO of Pure Digital Technologies.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...