Travelers are taking laptops everywhere, even on vacation.
Just over half (51 percent) of survey respondents say they're likely to bring a laptop computer on a future vacation. Thirty-four percent report they've already done so.
Taking the laptop on vacation isn't just for workaholic vacationers, though 43 percent do admit to sending and checking work-related email. The most popular use of a laptop while on vacation is to check personal email; 72 percent have checked or sent personal messages while on vacation.
A recent America Online survey on email addiction reports 60 percent of Americans check their email while on vacation, though 13 percent of the time it's for business, 47 percent of the time for pleasure.
Beyond satisfying their email addiction, 56 percent of respondents also take advantage of their technology to go for entertainment purposes including: games, movies, and music.
Thirty percent use their laptop to view, edit, or send travel photos, and 45 percent of respondents used the laptop to gather online information about their trip while traveling.
"People are more reliant on their laptop to become their concierge," Intel spokesperson Barbara Grimes told ClickZ.com.
A small number of travelers, eight percent, said they author a travel diary or blog while on the road.
|Popular Laptop Uses on Vacation, June 2005|
|Check/send personal email||72|
|Gather trip information online||45|
|Check/send work-related email||43|
|View, edit or send travel photos||30|
|Attend to personal finances||27|
|Use an instant messaging tool||27|
|Create a travel diary/Weblog||8|
|Source: Intel, 2005|
Sixty-two percent reported long battery life is high among desired laptop features while on vacation. Lightweight design is noted by 58 percent, and wireless Internet connectivity a must for 55 percent.
Intel also highlights the increasing availability of Wi-Fi (define) at various travel hotspots worldwide. Another recent Intel-sponsored Harris Interactive survey found that almost 20 percent of online adults have connected to the Internet via a wireless hotspot in a public location.
The survey polled 2,547 Americans adults between June 23 and June 30th, 2005.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Sept 5 to take advantage of Super Saver Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT