Oneupweb Unveils New ROI Tool for Search

  |  January 12, 2005   |  Comments

The latest ROI tool will compete with Web analytics companies, the major search engines, and companies like Atlas OnePoint.

Search engine optimization firm Oneupweb has launched a new ROI tool to chart the performance of natural search and keyword advertising campaigns.

The application, called ROI Trax Version 4, delivers detailed reports on the performance of individual ads and keywords, as well as entire campaigns, whether they employ banner ads, email blasts or offline ads, so long as they have an online component.

Oneupweb is positioning the product as more targeted to the needs of marketers than those provided by Web analytics firms, such as Coremetrics and Omniture. The company also says it's more comprehensive than the single search engine reports offered by Google and Overture. The software is probably most similar to the expanded ROI tools included in Atlas OnePoint's ProfitBuilder product, which also tracks online and offline sales conversions.

"Our number one goal was to make ROI Trax user friendly to marketers, most of whom don't have time to sort through complicated Web analytics," said Lisa Wehr, president of Oneupweb. "It's a marketing tool for working people."

The tool, which costs $100 per month, includes a customizable dashboard with a number of features, including the ability to track natural and paid search campaigns separately; conversion percentages by search engine and keyword term; and metrics on natural and PPC sales conversions. Another feature allows marketers to create and track campaigns by landing page. It also provides geographic information about buyers.

Oneupweb originally developed the tool to track the performance of its search engine optimization products. Because the ROI system was developed in-house, Oneupweb has the ability to customize ROI trax to marketers on a case-by-case basis, Wehr said.

The Suttons Bay, Michigan-based company plans to release a product that detects click fraud by the end of the month.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...