Yang Succeeds Semel at Yahoo Helm

  |  June 18, 2007   |  Comments

UPDATED: Semel relinquishes leadership in the midst of continued criticism of handling of search and weakness in some ad verticals.

Terry Semel has relinquished his leadership of Yahoo in the wake of continued criticism of the company's handling of search, and reported ongoing weakness in key automotive and financial ad verticals.

He'll be replaced by Jerry Yang, one of Yahoo's original founders and a board member. Additionally, Susan Decker, EVP and Head of the Advertiser and Publisher Group, was named president, her second promotion in recent months.

Semel will remain with the company as non-executive chairman, advising senior management and working with the board.

Semel said in a statement, "The Board and I have long talked about the importance of ensuring a smooth succession in Yahoo!'s senior leadership -- and more recently, about the need for a leadership team committed to carrying Yahoo through its multi-year transformation. As we discussed my future goals and plans, I was clear in telling the Board of my desire to take a step back sooner rather than later."

Despite improvements in the company's search marketing platform this year, investor disapproval of Yahoo's direction has been palpable and growing. Many have pointed the finger at the company's chief executive. They charge Semel has responded too slowly to changes in the marketplace for Web content and services. In addition to its lagging search share and long delays in introducing the Panama search marketing platform, under Semel the company has reportedly missed opportunities to acquire Google and Facebook, and has experienced softness in demand for automotive and financial advertising during the strongest-ever period for digital advertising.

All the same, Yahoo remains a favorite of display advertising media buyers who have tended to praise company's efforts to preserve a safe environment for their brand messages.

The announcement comes immediately in the wake of a company shareholder meeting in which Semel and other senior execs were challenged on their compensation packages, and in which the company was criticized for its privacy and human rights track record in China.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...