U.S. Search Engine Rankings, September 2007

  |  November 20, 2007   |  Comments

Top core search engines and leading engines by share of searches in the U.S. for September 2007.

Of the five major or "core" search engines, Google held a substantial lead over its rivals in September 2007, according to comScore research.

Of the 9.4 billon searches performed at the five major engines, Google maintained a 57 percent share over competing search engines Yahoo (23.7 percent); Microsoft (10.3 percent); Ask (4.7 percent); and Time Warner including AOL (4.5 percent).

An analysis of search activity at the top 50 Internet properties worldwide shows Google's sites lead the pack with 6.6 billion searches, followed by Yahoo (2.4 billion), and Microsoft (999 million). With the exception of Ask, activity at the other engines declined.

ComScore's QSearch data are based on an opt-in global panel of over two million consumers. The panel is observed for browsing and transactional behavior and participates in survey research to capture attitudes.

U.S. Core Search Engines by Search Share, September 2007
Core Search Entity August 2007 (%) September 2007 (%) Point Change
Google sites 56.5 57 0.5
Yahoo sites 23.3 23.7 0.4
Microsoft sites 11.3 10.3 -1.0
Ask Network 4.5 4.7 0.2
Time Warner Network 4.5 4.3 -0.2
Total core search 100.0 100.0 0.0
Notes:
1. Locations include home, work, and universities.
2. Data are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Source: comScore, 2007

U.S. Expanded Search Entities by Search Queries, September 2007
Expanded Search Entity August 2007 (M) September 2007 (M) Percent Change (%)
Google sites 6,809 6,593 -3.2
Google 5,602 5,388 -3.8
YouTube/all other 1,207 1,205 -0.2
Yahoo sites 2,473 2,381 -3.7
Yahoo 2,438 2,346 -3.8
All other 35 35 0.0
Microsoft sites 1,144 999 -12.7
MSN-Windows Live 1,111 966 -13.1
Microsoft/all other 33 33 0.0
Time Warner Network 937 843 -10.0
AOL 438 397 -9.4
Mapquest/all other 499 446 -10.6
Fox Interactive Media 571 492 -13.8
MySpace 560 483 -13.8
All other 11 9 -18.2
eBay 457 445 -2.6
Ask Network 439 445 1.4
Ask.com 205 226 10.2
MyWebSearch.com/all other 234 219 -6.4
craigslist 119 197 -1.0
Amazon sites 154 138 -10.4
Comcast Corp. 73 65 -11.0
Total expanded search 13,703 13,018 -5.0
Note: locations include home, work, and universities.
Source: comScore, 2007

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • E-Commerce Marketing Associate
      E-Commerce Marketing Associate (OmniVista Health) - BaltimoreOmniVista Health is looking to add an E-Commerce Marketing Associate to our expanding...
    • Front End Web Developer
      Front End Web Developer (Agora Financial) - BaltimoreAgora Financial, an independent financial publisher, has an immediate opening for a Front-End...
    • Senior Outside Sales
      Senior Outside Sales (RioSeo) - San Diego~~RioSEO is the leading provider of Local Search technology to multi-store retailers and brands. Our software...