U.S. Search Engine Rankings, September 2007

  |  November 20, 2007   |  Comments

Top core search engines and leading engines by share of searches in the U.S. for September 2007.

Of the five major or "core" search engines, Google held a substantial lead over its rivals in September 2007, according to comScore research.

Of the 9.4 billon searches performed at the five major engines, Google maintained a 57 percent share over competing search engines Yahoo (23.7 percent); Microsoft (10.3 percent); Ask (4.7 percent); and Time Warner including AOL (4.5 percent).

An analysis of search activity at the top 50 Internet properties worldwide shows Google's sites lead the pack with 6.6 billion searches, followed by Yahoo (2.4 billion), and Microsoft (999 million). With the exception of Ask, activity at the other engines declined.

ComScore's QSearch data are based on an opt-in global panel of over two million consumers. The panel is observed for browsing and transactional behavior and participates in survey research to capture attitudes.

U.S. Core Search Engines by Search Share, September 2007
Core Search Entity August 2007 (%) September 2007 (%) Point Change
Google sites 56.5 57 0.5
Yahoo sites 23.3 23.7 0.4
Microsoft sites 11.3 10.3 -1.0
Ask Network 4.5 4.7 0.2
Time Warner Network 4.5 4.3 -0.2
Total core search 100.0 100.0 0.0
Notes:
1. Locations include home, work, and universities.
2. Data are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Source: comScore, 2007

U.S. Expanded Search Entities by Search Queries, September 2007
Expanded Search Entity August 2007 (M) September 2007 (M) Percent Change (%)
Google sites 6,809 6,593 -3.2
Google 5,602 5,388 -3.8
YouTube/all other 1,207 1,205 -0.2
Yahoo sites 2,473 2,381 -3.7
Yahoo 2,438 2,346 -3.8
All other 35 35 0.0
Microsoft sites 1,144 999 -12.7
MSN-Windows Live 1,111 966 -13.1
Microsoft/all other 33 33 0.0
Time Warner Network 937 843 -10.0
AOL 438 397 -9.4
Mapquest/all other 499 446 -10.6
Fox Interactive Media 571 492 -13.8
MySpace 560 483 -13.8
All other 11 9 -18.2
eBay 457 445 -2.6
Ask Network 439 445 1.4
Ask.com 205 226 10.2
MyWebSearch.com/all other 234 219 -6.4
craigslist 119 197 -1.0
Amazon sites 154 138 -10.4
Comcast Corp. 73 65 -11.0
Total expanded search 13,703 13,018 -5.0
Note: locations include home, work, and universities.
Source: comScore, 2007

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Enid Burns

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