Internet users spent the week looking for information on taxes and their favorite celebrities, rappers, movies, and games.
Significant differences were found among The Lycos 50 for the week ending April 19, 2003 and the Yahoo Buzz Index for the week ending April 20, 2003. While searches for "IRS" and "Internal Revenue Service" dominated both lists, the remainder represents two vastly different user groups.
Noticeably absent from the Yahoo Index were the week's most prominent holidays – "Easter" and "Passover" – and any references to the war in Iraq, with searches for entertainment and sports taking precedence over current events. Two notable exceptions were "SARS" at number 2, and "Laci Peterson" debuting at number 8.
The Yahoo Index exclusively claimed:
Rounding out the top 20 on the Lycos list were also some exclusive searches that were not found on the Yahoo Index:
The Lycos list marked some debuts, along with search terms that were making a re-appearance:
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Articles written by ClickZ's stats staff.
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014