Mamma.com resumes stalled talks to acquire the desktop search provider.
The on-again, off-again courtship of desktop search player Copernic by Mamma.com is on once more.
The Montreal-based search marketing provider first announced plans to acquire Copernic in November. Following an SEC investigation and a precipitous drop in Mamma's stock price, Copernic backed out of the deal in April, just a month before it was expected to close.
"Based on further due diligence, we are now confident that Mamma.com is a strong and very well managed company. We are positive about closing this transaction which will create a new organization capable of competing with the best of breed in the search engine sector of the Internet," Martin Bouchard, executive chairman of Copernic Technologies, said in a statement.
Terms of the stock and cash deals, either what's on the table now or was last year, weren't disclosed. If the current letter of intent reaches the purchase agreement stage, the deal is expected to close by late September.
"We believe the obvious synergies between both organizations will result in a company that is at the forefront of the search and on-line marketing industry. As our previous discussions resulted in a significant amount of due diligence being completed, we expect that a short update will be sufficient to move to a closing within a relatively brief time frame," said Guy Faure, president and CEO of Mamma.com.
Mamma.com runs a meta-search engine, a paid search listings network and a pay-per-click ad network. Copernic, which offers an ad-supported version of its desktop search tool, would add that technology and distribution network to the firm. It also would bring Mamma an alliance with America Online.
AOL began offering users a beta version of Copernic-powered desktop search in December 2004, officially announcing a license deal in January. The two companies said they'd cooperate to incorporate Copernic desktop search technology in AOL Search so users could search for information online or in files on the hard drive with one application.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.
Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.
With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.