Wall Street Sports LLC , which operates an online sports stock market simulation, signed an agreement to be a partner with SportsLine USA Inc., the Internet- based sports media company and publisher of the CBS SportsLine Web site.
Wall Street Sports LLC, which operates an online sports stock market simulation, signed an agreement to be a partner with SportsLine USA Inc., the Internet- based sports media company and publisher of the CBS SportsLine Web site.
The deal encompasses a variety of cross-promotional activity, most notably a permanent Wall Street Sports branded area within the CBS SportsLine/Market Watch Business and Financial Arena Financial terms were not disclosed.
"The signing of this deal brings together two of the most popular sports sites on the Web and will allow us to market our product to CBS SportsLine's members," Wall Street Sports co-founder and president Larry Cotter said. "We expect this partnership to increase our membership 200% within the next two years."
Wall Street Sports has also agreed to use CBS SportsLine's news and information within the Wall Street Sports Web site. The sports content will complement the Wall Street Sports Daily, a daily online publication focusing on athletes' performance on the Wall Street Sports market. The mission of the Wall Street Sports Daily is to provide Wall Street Sports' members with all the sports news and information they need to make informed investment decisions.
Wall Street Sports has created a simulated sports stock market where professional athletes have been "transformed" into securities.
Investors can buy and sell shares of their favorite athletes in the same manner that Wall Street investors trade shares of Microsoft or Coca-Cola. Currently over 75,000 members from 10 different nations maintain Wall Street Sports portfolios and each week over 4,000 new members register, the company said.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT