Wall Street Sports Partners with SportsLine USA

  |  May 22, 1998   |  Comments

Wall Street Sports LLC , which operates an online sports stock market simulation, signed an agreement to be a partner with SportsLine USA Inc., the Internet- based sports media company and publisher of the CBS SportsLine Web site.

Wall Street Sports LLC, which operates an online sports stock market simulation, signed an agreement to be a partner with SportsLine USA Inc., the Internet- based sports media company and publisher of the CBS SportsLine Web site.

The deal encompasses a variety of cross-promotional activity, most notably a permanent Wall Street Sports branded area within the CBS SportsLine/Market Watch Business and Financial Arena Financial terms were not disclosed.

"The signing of this deal brings together two of the most popular sports sites on the Web and will allow us to market our product to CBS SportsLine's members," Wall Street Sports co-founder and president Larry Cotter said. "We expect this partnership to increase our membership 200% within the next two years."

Wall Street Sports has also agreed to use CBS SportsLine's news and information within the Wall Street Sports Web site. The sports content will complement the Wall Street Sports Daily, a daily online publication focusing on athletes' performance on the Wall Street Sports market. The mission of the Wall Street Sports Daily is to provide Wall Street Sports' members with all the sports news and information they need to make informed investment decisions.

Wall Street Sports has created a simulated sports stock market where professional athletes have been "transformed" into securities.

Investors can buy and sell shares of their favorite athletes in the same manner that Wall Street investors trade shares of Microsoft or Coca-Cola. Currently over 75,000 members from 10 different nations maintain Wall Street Sports portfolios and each week over 4,000 new members register, the company said.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...