Nielsen Acquires Video Analytics Firm GlanceGuide

  |  May 4, 2010   |  Comments

Nielsen's video audience measurement capabilities grow with acquisition of GlanceGuide.

In an effort to boost its measurement of online video content, The Nielsen Company acquired GlanceGuide, a video analytics firm in Palo Alto, CA. GlanceGuide provides over 30 metrics designed to provide a more comprehensive view of video audience dynamics.

GlanceGuide's analytics will be used to create a new Nielsen metric - Attentiveness Score - which ranks video content according to a range of audience viewing activities, including whether the video was played on a big screen, whether the volume was turned up and if it was replayed or paused.

The Attentiveness Score will be expressed as a number that publishers and advertisers can use to determine a video's effectiveness. Nielsen will provide daily updates on the scores.

The GlanceGuide data augments Nielsen's demographic data to provide a broader reading of audience viewing habits.

The Attentiveness Score will be applied to all forms of video content, from short form user generated clips to online ads, TV shows and movies. The data will be available for online, but not mobile viewing at the outset, according to a Nielsen spokeswoman.

The spokeswoman declined to provide information on whether Nielsen would institute a separate charge for the GlanceGuide data.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...