Nielsen Acquires Video Analytics Firm GlanceGuide

  |  May 4, 2010   |  Comments

Nielsen's video audience measurement capabilities grow with acquisition of GlanceGuide.

In an effort to boost its measurement of online video content, The Nielsen Company acquired GlanceGuide, a video analytics firm in Palo Alto, CA. GlanceGuide provides over 30 metrics designed to provide a more comprehensive view of video audience dynamics.

GlanceGuide's analytics will be used to create a new Nielsen metric - Attentiveness Score - which ranks video content according to a range of audience viewing activities, including whether the video was played on a big screen, whether the volume was turned up and if it was replayed or paused.

The Attentiveness Score will be expressed as a number that publishers and advertisers can use to determine a video's effectiveness. Nielsen will provide daily updates on the scores.

The GlanceGuide data augments Nielsen's demographic data to provide a broader reading of audience viewing habits.

The Attentiveness Score will be applied to all forms of video content, from short form user generated clips to online ads, TV shows and movies. The data will be available for online, but not mobile viewing at the outset, according to a Nielsen spokeswoman.

The spokeswoman declined to provide information on whether Nielsen would institute a separate charge for the GlanceGuide data.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...
    • Manager of Online Advertising
      Manager of Online Advertising (Connections Education) - ColumbiaCompany Summary: Connections Education is a leading provider of high-quality, highly...
    • SEO Manager
      SEO Manager (Ziff Davis) - New YorkAre you an experienced digital marketer with enterprise level SEO experience that wakes up in the morning thinking...