Marketing News & Expert Advice
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Advertising Placements by Industry and Top Sponsored Links, December 2007
Enid Burns | January 16, 2008 | Comments
The industry breakdown of ad placements and unit types and the top 25 companies placing sponsored links. The data are provided by Nielsen Online.
| Advertising Breakdown by Industry, November and December 2007 | |||
|---|---|---|---|
| Industry | Total Impressions, December 2007 (M) | Total Impressions, November 2007 (M) | Change From Previous Month (%) |
| Automotive | 9,393.0 | 7,841.1 | 19.79 |
| Business-to-business | 7,596.3 | 6,821.1 | 11.36 |
| Consumer goods | 15,158.4 | 12,373.6 | 22.51 |
| Entertainment | 9,547.6 | 15,698.8 | -39.18 |
| Financial services | 91,852.2 | 100,420.5 | -8.53 |
| Hardware and electronics | 9,966.0 | 9,024.5 | 10.43 |
| Health | 5,759.5 | 5,560.8 | 3.57 |
| Public services | 5,971.1 | 7,238.4 | -17.51 |
| Retail goods and services | 47,919.8 | 37,226.0 | 28.73 |
| Software | 4,232.5 | 4,519.8 | -6.36 |
| Telecommunications | 28,796.0 | 16,487.6 | 74.65 |
| Travel | 6,717.7 | 6,928.6 | -3.04 |
| Web media | 86,966.8 | 92,524.8 | -6.01 |
| Source: Nielsen Online, 2008 | |||
| Advertising Breakdown by Ad Unit Type, December 2007 (M) | |||||
|---|---|---|---|---|---|
| Industry | Flash, Generic | Rich Media | Sponsored Link | Standard Image | Standard Image/Text Link |
| Automotive | 3,712.5 | 2,736.2 | 592.0 | 1,618.7 | 733.6 |
| Business-to-business | 872.1 | 221.1 | 5,772.2 | 614.4 | 116.5 |
| Consumer goods | 4,837.7 | 1,256.3 | 3,814.9 | 2,499.7 | 2,749.9 |
| Entertainment | 2,699.4 | 560.7 | 4,407.0 | 1,356.7 | 523.8 |
| Financial services | 22,431.5 | 508.3 | 2,691.3 | 11,676.6 | 54,544.6 |
| Hardware and electronics | 3,211.5 | 771.1 | 1,195.3 | 996.5 | 3,791.7 |
| Health | 1,829.5 | 324.1 | 2,285.8 | 1,146.7 | 173.4 |
| Public services | 1,691.3 | 69.1 | 2,288.1 | 1,380.7 | 541.9 |
| Retail goods and services | 6,956.8 | 792.6 | 17,931.6 | 7,143.3 | 15,095.6 |
| Software | 1,766.7 | 205.0 | 1,501.0 | 573.8 | 186.1 |
| Telecommunications | 12,593.1 | 3,686.0 | 1,149.6 | 4,522.8 | 6,844.5 |
| Travel | 1,732.2 | 123.2 | 2,303.7 | 1,871.3 | 687.3 |
| Web media | 2,996.8 | 109.5 | 40,635.0 | 5,145.5 | 38,080.0 |
| Source: Nielsen Online, 2008 | |||||
| Top 25 Companies by Sponsored Link Impressions, December 2007 | |||
|---|---|---|---|
| Company | Sponsored Link Impressions, December 2007 (M) | Sponsored Link Impressions, November 2007 (M) | Change From Previous Month (%) |
| Whohasacrushonyou.com | 6,211.0 | 8,910.5 | -30.30 |
| Zencon Technologies | 4,517.7 | 7,897.0 | -42.79 |
| Anastasia Intl. | 2,725.1 | 1,039.4 | 162.18 |
| True | 2,315.7 | 2,246.5 | 3.08 |
| Batanga | 1,890.5 | 1,354.8 | 39.55 |
| Going | 1,872.4 | 175.9 | 964.52 |
| SeenOn | 1,819.1 | 363.7 | 400.20 |
| RealNetworks | 1,690.8 | 168.3 | 904.78 |
| New Horizons | 1,585.8 | 1,939.7 | -18.25 |
| Horror Entertainment | 1,561.0 | 3,028.6 | -48.46 |
| Yahoo | 1,475.3 | 2,037.7 | -27.60 |
| eBay | 1,293.8 | 1,599.3 | -19.10 |
| QuinStreet | 1,261.5 | 1,799.3 | -29.89 |
| Product Partners | 1,197.6 | 1,087.1 | 10.16 |
| DevStreet | 1,133.2 | 301.3 | 276.06 |
| Wu-Yi Source | 1,130.7 | 63.3 | 1,687.47 |
| Amazon.com | 917.8 | 648.0 | 41.64 |
| Mate1.com | 901.7 | 838.0 | 7.60 |
| Sony Corp. | 900.2 | 772.1 | 16.58 |
| Classified Ventures | 888.8 | 46.7 | 1,803.10 |
| Singlesnet.com | 869.1 | 210.5 | 312.89 |
| OurStage | 839.8 | 315.1 | 166.53 |
| Hula Hearts | 835.6 | 254.6 | 228.21 |
| e-Unity Corp. | 820.6 | 604.5 | 35.74 |
| Table For Six | 773.8 | 873.3 | -11.39 |
| Source: Nielsen Online, 2008 | |||
| Top 25 Companies by Top Three Search Terms, December 2007 | |||
|---|---|---|---|
| Company | Search Term 1 | Search Term 2 | Search Term 3 |
| Whohasacrushonyou.com | n/a | n/a | n/a |
| Zencon Technologies | blackplanet | thai+movie+star.com | seniorpeoplemeet |
| Anastasia Intl. | russian+personals | match.com | plentyoffish |
| True | match.com | chat+rooms | chat |
| Batanga | free+music+downloads | akon+remix | chris+brown |
| Going | activities | hip+hop+clubs+in+nyc | chicago+plays+and+shows |
| SeenOn | www.hannah+montana.com | hannah+montana+clothing | robin+williams+comedy |
| RealNetworks | games | free+music+downloads | free+music |
| New Horizons | microsoft+word | horizon | horizon.com |
| Horror Entertainment | faces+of+death | japanese+horror+film | free+e-cards |
| Yahoo | deal+or+no+deal | song+lyrics | thai+movie+star.com |
| eBay | ebay | ebay.com | schon+cues |
| QuinStreet | search.netzero.net/search | colleges | baby+names |
| Product Partners | p90x | p90x+for+sale | cheapest+p90x |
| DevStreet, Inc. | email+account | foreign+exchange | mail.iclinc.net/exchange |
| Wu-Yi Source | yahoo | yahoo.com | |
| Amazon.com | schon+cues | lautzenheiser | amazon.com |
| Mate1.com | match.com | adultfriendfinder | fling.com |
| Sony Corp. | playstation+3 | ps3 | music+videos |
| Classified Ventures | mr2 | used+cars | cars |
| Singlesnet.com | singlesnet | singlesnet.com | chat+rooms |
| OurStage | rapmuzik | www.rap+music.com | country+music+artist |
| Hula Hearts | videos | free+cards | cards |
| e-Unity Corporation | chat | tennis+in+ny | gyms |
| Table For Six | chat+rooms | chat+room | philippine+women |
| Source: Nielsen Online, 2008 | |||
View: Advertising Placements by Industry and Top Sponsored Links, November 2007
Methodology: Nielsen Online AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
Definition of Terms
- Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.
- Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.
- Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.
- Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.
- Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).
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