Advertising Placements by Industry and Top Sponsored Links, December 2007

  |  January 16, 2008   |  Comments

The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links.

The industry breakdown of ad placements and unit types and the top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, November and December 2007
Industry Total Impressions, December 2007
(M)
Total Impressions, November 2007
(M)
Change From Previous Month (%)
Automotive 9,393.0 7,841.1 19.79
Business-to-business 7,596.3 6,821.1 11.36
Consumer goods 15,158.4 12,373.6 22.51
Entertainment 9,547.6 15,698.8 -39.18
Financial services 91,852.2 100,420.5 -8.53
Hardware and electronics 9,966.0 9,024.5 10.43
Health 5,759.5 5,560.8 3.57
Public services 5,971.1 7,238.4 -17.51
Retail goods and services 47,919.8 37,226.0 28.73
Software 4,232.5 4,519.8 -6.36
Telecommunications 28,796.0 16,487.6 74.65
Travel 6,717.7 6,928.6 -3.04
Web media 86,966.8 92,524.8 -6.01
Source: Nielsen Online, 2008

Advertising Breakdown by Ad Unit Type, December 2007 (M)
Industry Flash, Generic Rich Media Sponsored Link Standard Image Standard Image/Text Link
Automotive 3,712.5 2,736.2 592.0 1,618.7 733.6
Business-to-business 872.1 221.1 5,772.2 614.4 116.5
Consumer goods 4,837.7 1,256.3 3,814.9 2,499.7 2,749.9
Entertainment 2,699.4 560.7 4,407.0 1,356.7 523.8
Financial services 22,431.5 508.3 2,691.3 11,676.6 54,544.6
Hardware and electronics 3,211.5 771.1 1,195.3 996.5 3,791.7
Health 1,829.5 324.1 2,285.8 1,146.7 173.4
Public services 1,691.3 69.1 2,288.1 1,380.7 541.9
Retail goods and services 6,956.8 792.6 17,931.6 7,143.3 15,095.6
Software 1,766.7 205.0 1,501.0 573.8 186.1
Telecommunications 12,593.1 3,686.0 1,149.6 4,522.8 6,844.5
Travel 1,732.2 123.2 2,303.7 1,871.3 687.3
Web media 2,996.8 109.5 40,635.0 5,145.5 38,080.0
Source: Nielsen Online, 2008

Top 25 Companies by Sponsored Link Impressions, December 2007
Company Sponsored Link Impressions, December 2007 (M) Sponsored Link Impressions, November 2007 (M) Change From Previous Month (%)
Whohasacrushonyou.com 6,211.0 8,910.5 -30.30
Zencon Technologies 4,517.7 7,897.0 -42.79
Anastasia Intl. 2,725.1 1,039.4 162.18
True 2,315.7 2,246.5 3.08
Batanga 1,890.5 1,354.8 39.55
Going 1,872.4 175.9 964.52
SeenOn 1,819.1 363.7 400.20
RealNetworks 1,690.8 168.3 904.78
New Horizons 1,585.8 1,939.7 -18.25
Horror Entertainment 1,561.0 3,028.6 -48.46
Yahoo 1,475.3 2,037.7 -27.60
eBay 1,293.8 1,599.3 -19.10
QuinStreet 1,261.5 1,799.3 -29.89
Product Partners 1,197.6 1,087.1 10.16
DevStreet 1,133.2 301.3 276.06
Wu-Yi Source 1,130.7 63.3 1,687.47
Amazon.com 917.8 648.0 41.64
Mate1.com 901.7 838.0 7.60
Sony Corp. 900.2 772.1 16.58
Classified Ventures 888.8 46.7 1,803.10
Singlesnet.com 869.1 210.5 312.89
OurStage 839.8 315.1 166.53
Hula Hearts 835.6 254.6 228.21
e-Unity Corp. 820.6 604.5 35.74
Table For Six 773.8 873.3 -11.39
Source: Nielsen Online, 2008

Top 25 Companies by Top Three Search Terms, December 2007
Company Search Term 1 Search Term 2 Search Term 3
Whohasacrushonyou.com n/a n/a n/a
Zencon Technologies blackplanet thai+movie+star.com seniorpeoplemeet
Anastasia Intl. russian+personals match.com plentyoffish
True match.com chat+rooms chat
Batanga free+music+downloads akon+remix chris+brown
Going activities hip+hop+clubs+in+nyc chicago+plays+and+shows
SeenOn www.hannah+montana.com hannah+montana+clothing robin+williams+comedy
RealNetworks games free+music+downloads free+music
New Horizons microsoft+word horizon horizon.com
Horror Entertainment faces+of+death japanese+horror+film free+e-cards
Yahoo deal+or+no+deal song+lyrics thai+movie+star.com
eBay ebay ebay.com schon+cues
QuinStreet search.netzero.net/search colleges baby+names
Product Partners p90x p90x+for+sale cheapest+p90x
DevStreet, Inc. email+account foreign+exchange mail.iclinc.net/exchange
Wu-Yi Source yahoo google yahoo.com
Amazon.com schon+cues lautzenheiser amazon.com
Mate1.com match.com adultfriendfinder fling.com
Sony Corp. playstation+3 ps3 music+videos
Classified Ventures mr2 used+cars cars
Singlesnet.com singlesnet singlesnet.com chat+rooms
OurStage rapmuzik www.rap+music.com country+music+artist
Hula Hearts videos free+cards cards
e-Unity Corporation chat tennis+in+ny gyms
Table For Six chat+rooms chat+room philippine+women
Source: Nielsen Online, 2008

View: Advertising Placements by Industry and Top Sponsored Links, November 2007

Nielsenonline

Methodology: Nielsen Online AdRelevance's Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Definition of Terms

  • Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.


  • Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.


  • Flash (Generic): Macromedia’s vector-based authoring tool that outputs file formats used to display interactive elements. Requires a plug-in (Flash Player). Generic Flash (Shockwave Formats - .swf) files used for standard Flash banners.


  • Rich Media: A method of communication that incorporates animation, sound, video, and/or interactivity via a proprietary ad platform. Vendors include Bluestreak, Eyeblaster, Klipmart, PointRoll, and Viewpoint Unicast.


  • Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., "Paid Sponsor", "Sponsored Link", "Sponsored Sites" or “Sponsored Results”).

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Enid Burns

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