The Republican National Committee ran online display ads in an effort to detract from Democratic Presidential candidate Barack Obama and help Republican hopeful John McCain. ClickZ Campaign '08 has the ads in action right here.
Most ads are Flash-based animation. To view full animation, simply refresh this page.
All ads provided by online ad tracking firm The Media Trust Company.
Ad Copy: CHANGE, Why does he CHANGE his mind so much?
Call to Action: Learn The Truth
Run Dates: May 2008
Refresh page to see full ad animation.
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
March 19, 2014