Once again, fans of the series can create avatars in the style of the show's opening sequence.
AMC TV has revived its popular Mad Men Yourself site to build buzz for the premiere of the series' fourth season on July 25.
Mad Men Yourself lets users create an avatar in the style of the show's animated opening sequence. Those avatars can be sent to friends or used as profile pictures on sites like Facebook and Twitter.
Deep Focus, a digital agency in New York, helped build the site for AMC.
This year, Mad Men Yourself offers new backgrounds, clothes and accessories for avatars, allowing users to grapple with the same changes in culture and fashion that affect the show's characters.
Neither the agency nor AMC was able to immediately provide up-to-date statistics, but Deep Focus CEO Ian Schafer said at the Social Ad Summit in New York last year that the original site had garnered 1 million unique visitors, 600,000 of whom created avatars. The premiere of the series' third season last year drew 2.8 million viewers, according to Nielsen. That's not a huge number for a well-known cable series - USA's Burn Notice averages 6 million viewers, and HBOs True Blood averages 4 million - but the show has won back-to-back Emmys for Outstanding Drama Series and attracts an unusually affluent, well-educated following.
Mad Men Yourself closely resembles 20th Century Fox's Simpsonize Me, a site that the studio used to promote the opening of The Simpsons Movie in 2007. That site, however, has not been updated since its launch.
Follow Douglas Quenqua on Twitter at @DQuenqua.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.