Top 10 U.S. Search Terms by Category, May 2010

Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 U.S. Search Terms by Category, May 2010 (%)
IT and Internet		Automotive Manufacturers
Search Term	Search Volume	Search Term	Search Volume
paypal	4.40	honda	1.49
paypal.com	1.05	toyota	1.42
paypal login	0.76	ford	1.40
people search	0.72	nissan	1.15
reverse phone lookup	0.56	hyundai	1.12
find people	0.47	harley davidson	1.07
paypal account	0.47	chevrolet	0.90
www.paypal.com	0.45	oreilly autoparts	0.81
phone number lookup	0.44	honda motorcycle parts	0.78
intelius	0.39	mercedes benz	0.65
Movies		Social Networking and Forums
Search Term	Search Volume	Search Term	Search Volume
netflix	6.38	facebook	10.63
netflix.com	0.75	facebook login	4.74
imdb	0.72	youtube	4.54
redbox	0.69	myspace	3.69
movies	0.47	facebook.com	1.98
fandango	0.47	www.facebook.com	1.22
blockbuster	0.43	myspace.com	0.87
netflix queue	0.35	youtube.com	0.67
netflix login	0.33	you tube	0.58
iron man 2	0.30	www.myspace.com	0.30
Blogs and Personal Websites		Broadcast Media
Search Term	Search Volume	Search Term	Search Volume
youtube	0.39	cnn	2.49
facebook	0.33	fox news	2.10
american idol	0.23	msnbc	1.05
bossip	0.23	cnn.com	0.65
perez hilton	0.18	foxnews.com	0.63
men in black iii	0.18	news	0.57
daily kos	0.15	bbc news	0.54
facebook.com	0.14	abc news	0.50
youtube music	0.13	cnn news	0.45
crystal bowersox	0.12	bret michaels	0.45
Shopping Rewards and Directories		Travel Destinations and Accommodations
Search Term	Search Volume	Search Term	Search Volume
coupons	0.24	hotels.com	0.55
consumer reports	0.18	carnival cruise	0.33
coupons.com	0.14	disney world	0.30
free samples	0.09	six flags	0.20
coke rewards	0.09	disneyland	0.20
free stuff	0.09	royal caribbean	0.20
mycokerewards	0.08	holiday inn	0.19
printable coupons	0.08	busch gardens	0.18
mycokerewards.com	0.08	holiday inn express	0.17
grocery coupons	0.07	kings island	0.15
Food and Beverage Brands and Manufacturers		Pharmaceutical and Medical Products
Search Term	Search Volume	Search Term	Search Volume
pizza hut	3.99	tylenol recall	0.97
mcdonalds	1.71	lexapro	0.38
dominos	1.66	fibromyalgia	0.33
subway	0.88	cymbalta	0.33
domino's pizza	0.87	tylenol recall 2010	0.30
starbucks	0.86	cialis	0.27
burger king	0.74	phentermine	0.25
coke rewards	0.53	how to get pregnant	0.24
dunkin donuts	0.47	affordable dentures	0.21
pizza hut locations	0.46	triglycerides	0.19

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.