Adaline Lau, former senior reporting at Marketing Magazine, will oversee ClickZ's editorial operations in Incisive Media's Hong Kong office.
Adaline Lau has been named ClickZ Asia editor, a newly created position.
Working from Incisive Media's Hong Kong office, she will oversee day-to-day editorial operations covering digital marketing, including search, social media, mobile and analytics, in the region.
Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting.
"We're very excited to have someone of Adaline's caliber heading up our Asia coverage," said Anna Maria Virzi, executive editor of ClickZ. "Because Adaline knows the ins and outs of online marketing in Asia, she will provide perspective on the quickly evolving advertising and marketing landscape."
Adaline will be recruiting marketing practitioners to write for ClickZ Experts, columns by and for marketers. Coverage will launch in Q3 2010.
SES Hong Kong, ClickZ's sister brand, will be holding a search marketing conference and expo Sept. 13-14, 2010; Avinash Kaushik, author, blogger, and analytics evangelist, Google, will be giving the keynote speech at the event.
"The launch of ClickZ's Asia edition is mission critical," said Matt McGowan, ClickZ's publisher and head of U.S. at Incisive Media. "Asia has experienced enormous growth in the online media sector and for ClickZ to fully execute on its mission, helping online marketers and advertisers do their jobs better, we need to cover this important region. Coupled with the launch of SES Hong Kong, marketers and agency professionals will find we are offering a full suite of programs focused on education and career development."
Incisive Media's ClickZ, which is based in New York City, is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to social, technology to trends, its coverage is expert, exclusive, and in-depth.
Follow Adaline Lau on Twitter at @adalinelau.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT