While motifs come and go, what remains constant at Cannes is the exchange of ideas across borders.
Cannes, France-- The first two days of the Cannes Lions 2010 advertising festival delivered a mixed bag of themes. Social media integration is big, for one. For another, the craft behind interactive campaigns has notably improved, raising the bar for award-winning work. And some mobile campaigns under review by this year's Cyber jury are, by many accounts, outstanding.
While the motifs come and go, what remains constant from one year to the next is the sharing of ideas across borders, says Amanda Richman, EVP and managing director of digital for MediaVest.
"There's a connectivity here [that's] outside of our U.S.-centric point of view," Richman told ClickZ in a video yesterday.
In the video, embedded below, Richman also touches on the buzz about building more "local" individualized connections with consumers and on the rise of gaming in the physical world.
Follow Zachary Rodgers on Twitter at @zachrodgers.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT