Cannes, France-- The first two days of the Cannes Lions 2010 advertising festival delivered a mixed bag of themes. Social media integration is big, for one. For another, the craft behind interactive campaigns has notably improved, raising the bar for award-winning work. And some mobile campaigns under review by this year's Cyber jury are, by many accounts, outstanding.
While the motifs come and go, what remains constant from one year to the next is the sharing of ideas across borders, says Amanda Richman, EVP and managing director of digital for MediaVest.
"There's a connectivity here [that's] outside of our U.S.-centric point of view," Richman told ClickZ in a video yesterday.
In the video, embedded below, Richman also touches on the buzz about building more "local" individualized connections with consumers and on the rise of gaming in the physical world.
Follow Zachary Rodgers on Twitter at @zachrodgers.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
December 12, 2013
1:00pm ET / 10:00am PT