While motifs come and go, what remains constant at Cannes is the exchange of ideas across borders.
Cannes, France-- The first two days of the Cannes Lions 2010 advertising festival delivered a mixed bag of themes. Social media integration is big, for one. For another, the craft behind interactive campaigns has notably improved, raising the bar for award-winning work. And some mobile campaigns under review by this year's Cyber jury are, by many accounts, outstanding.
While the motifs come and go, what remains constant from one year to the next is the sharing of ideas across borders, says Amanda Richman, EVP and managing director of digital for MediaVest.
"There's a connectivity here [that's] outside of our U.S.-centric point of view," Richman told ClickZ in a video yesterday.
In the video, embedded below, Richman also touches on the buzz about building more "local" individualized connections with consumers and on the rise of gaming in the physical world.
Follow Zachary Rodgers on Twitter at @zachrodgers.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014