ClickZ's photos from the festival's first days reflect the more prominent role of interactive in the creative ecosystem.
Cannes, France-- The brightest lights in tech, media, and marketing have now fully converged on this waterfront city for the global ad bash known as Cannes Lions.
ClickZ's photos from the festival's first days reflect the ever more prominent role of interactive in the creative advertising ecosystem. San Francisco digital agency AKQA set up a huge inflatable lion cub outside the Palais to promote the Future Lions awards. Leo Burnett recruiter David Perez - a.k.a. @DavidOnDemand - who is video-streaming his Cannes odyssey while obeying tweeted commands, strutted on Le Croisette showing off a fresh Twitter tattoo. And TED@Cannes brought together such figures as internet theorist Clay Shirky, designer Stefan Sagmeister, and Foursquare founder Naveen Selvadurai for an exclusive event sponsored by Microsoft and Starcom MediaVest Group.
Find our embedded slideshow below. Check back later this week for more photo documentation of the proceedings and parties.
Follow Zachary Rodgers on Twitter at @zachrodgers.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT