Video: R/GA's Chloe Gottlieb Talks About the Cannes #Cyberjury Hashtag

  |  June 24, 2010   |  Comments

2010 is the first year Cannes Lions management has granted permission for Cannes juries to tweet.

Cannes, France-- 2010 is the first year Cannes Lions management has formally permitted the Cyber jury to tweet about the award judging process.

According to jury member Chloe Gottlieb, VP of interaction design at R/GA, the first thing she and her colleagues did when they convened last week was to vote on a collective hashtag. The three tags under consideration were #hearmeroar, #cyberjury, and #cyberlions. Gottlieb pushed those choices to her followers to get feedback, and the 25-member jury settled on #cyberjury.

The result was an abundance of tweets and retweets around the globe, as ad creatives monitored jurors' live reactions to the work and enjoyed an unprecedented glimpse into the judging process.

Watch Gottlieb describe the hashtag experiment in more detail:

Follow Zachary Rodgers on Twitter at @zachrodgers.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...
    • Assistant Product Listing Ads (PLA) Manager
      Assistant Product Listing Ads (PLA) Manager (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for an Assistant Product Listing Ads (PLA...