Video: R/GA's Chloe Gottlieb Talks About the Cannes #Cyberjury Hashtag

  |  June 24, 2010   |  Comments

2010 is the first year Cannes Lions management has granted permission for Cannes juries to tweet.

Cannes, France-- 2010 is the first year Cannes Lions management has formally permitted the Cyber jury to tweet about the award judging process.

According to jury member Chloe Gottlieb, VP of interaction design at R/GA, the first thing she and her colleagues did when they convened last week was to vote on a collective hashtag. The three tags under consideration were #hearmeroar, #cyberjury, and #cyberlions. Gottlieb pushed those choices to her followers to get feedback, and the 25-member jury settled on #cyberjury.

The result was an abundance of tweets and retweets around the globe, as ad creatives monitored jurors' live reactions to the work and enjoyed an unprecedented glimpse into the judging process.

Watch Gottlieb describe the hashtag experiment in more detail:

Follow Zachary Rodgers on Twitter at @zachrodgers.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...