Video: R/GA's Chloe Gottlieb Talks About the Cannes #Cyberjury Hashtag

2010 is the first year Cannes Lions management has granted permission for Cannes juries to tweet.

Cannes, France– 2010 is the first year Cannes Lions management has formally permitted the Cyber jury to tweet about the award judging process.

According to jury member Chloe Gottlieb, VP of interaction design at R/GA, the first thing she and her colleagues did when they convened last week was to vote on a collective hashtag. The three tags under consideration were #hearmeroar, #cyberjury, and #cyberlions. Gottlieb pushed those choices to her followers to get feedback, and the 25-member jury settled on #cyberjury.

The result was an abundance of tweets and retweets around the globe, as ad creatives monitored jurors’ live reactions to the work and enjoyed an unprecedented glimpse into the judging process.

Watch Gottlieb describe the hashtag experiment in more detail:

Follow Zachary Rodgers on Twitter at @zachrodgers.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource