Video: R/GA's Chloe Gottlieb Talks About the Cannes #Cyberjury Hashtag

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Cannes, France-- 2010 is the first year Cannes Lions management has formally permitted the Cyber jury to tweet about the award judging process.

According to jury member Chloe Gottlieb, VP of interaction design at R/GA, the first thing she and her colleagues did when they convened last week was to vote on a collective hashtag. The three tags under consideration were #hearmeroar, #cyberjury, and #cyberlions. Gottlieb pushed those choices to her followers to get feedback, and the 25-member jury settled on #cyberjury.

The result was an abundance of tweets and retweets around the globe, as ad creatives monitored jurors' live reactions to the work and enjoyed an unprecedented glimpse into the judging process.

Watch Gottlieb describe the hashtag experiment in more detail:

Follow Zachary Rodgers on Twitter at @zachrodgers.