Adknowledge Acquires Hydra

Advertisers using Adknowledge's auction-based advertiser marketplace will also be connected to thousands of Hydra affiliates.

Performance-based online advertising network Adknowledge has acquired Hydra Group, a cost-per-acquisition network for consumer product and services companies, in order to increase distribution.

According to Adknowledge, Hydra affiliates will gain access to Adknowledge’s 6,500 advertiser campaigns, bringing the total number of available cost-per-click and cost-per acquisition offers to about 7,000 as a result of the deal.

Advertisers using Adknowledge’s Bidsystem platform – its auction-based advertiser marketplace – will also be connected to thousands of Hydra affiliates, Adknowledge says.

Bidsystem allows advertisers to purchase clicks and syndicate ads. Adknowledge CEO Scott Lynn said Adknowledge now allows the typical website owner to go to Hydra and pull down an ad for products more relevant to site content than in the past.

In a prepared statement, Hydra CEO Zac Brandenberg said, “The Hydra brand will be retained in the near term and operate alongside Adstation, Adknowledge’s affiliate offering where publishers are paid on a CPC basis.”

Brandenberg will remain with the combined company as a consultant for a transitional period.

Lynn says he views Hydra as a standalone business that will be used to increase distribution for Adknowledge’s existing advertising base.

Prior Adknowledge acquisitions include Super Rewards, MIVA, Cubics, Lookery, Media Run and Adonomics.

Lynn says Adknowledge is not finished acquiring companies and that “any business that brings a new type of distribution to our ad community or brings more distribution to the space we’re already in is interesting.”

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource